Picture this: Your bank heist goes off just as planned. But as you flee, there’s one teensy-weensy problem: Your getaway driver is distracted by shortform digital content. Don’t worry, he assures, “I’ll be there in a Quibi.”
Should you fret? Nah. He’ll arrive to whisk you away in four to 10 minutes.
Here is the first national ad for Jeffrey Katzenberg and Meg Whitman’s mobile-exclusive entertainment platform, which will air during the Super Bowl on Sunday. Quibi – rhymes with “bibby” – promises “quick bites, big stories,” basically short bursts of entertainment. The service launches April 6. Check out the spot above.
Quibi has been stocking its program library for the past several months, often announcing a new series or project every day. Among the many big names set to appears in and/or produce content are Ridley Scott, Reese Witherspoon, Liam Hemsworth & Christoph Waltz, Laura Dern, Zac Efron, Lena Waithe, Curtis “50 Cent” Jackson, Gabrielle Union, Robbie & Stephen Amell, Kendall & Kris Jenner, Andy Samberg, Andy Cohen Rick & Morty‘s Justin Roland, Veena Sud, Joe Jonas, Adam Devine and Chance the Rapper — who has a cameo in the ad.
The list goes on.
Along with revivals of Reno 911! and The Fugitive, there are thrillers, comedies, talk shows, reality competitions, docuseries and more — even one show about flower arrangement.
So have a quick bite of Quibi’s Big Game ad titled “Bank Heist,” then move on with the rest of your day.
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