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Deadline Now: How ‘Mulan’s’ Move To Disney+ Could Signal The Future Of Streaming

[WATCH] 'Mulan's' Move To Disney+ Could

Some stories are best told visually.

With that in mind, Deadline has launched DeadlineNow, a regular video series that reveals a different side of the stories our readers care most about. It will explore everything from castings to COVID, ratings to firings, from late-night TV to the latest breaking news. The project’s driving imperative is visual storytelling.

DeadlineNow is spearheaded by Deadline reporter and New Hollywood podcast co-host Amanda N’Duka.

Our latest DeadlineNow examines Disney’s potentially seismic decision to move theatrical tentpole Mulan to its Disney+ streaming service at a premium of $29.99.

Disney CEO Bob Chapek insists the Mulan move is “a one-off…as opposed to a new business windowing model.” But analysts and theater owners believe, if successful, Mulan could signal a sea change wherein theatrical tentpoles become premium tier offerings driving revenue above and beyond base subscriptions.

To see it all in today’s DeadlineNow, click on the video above.




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