Don’t, the physical game show hosted by Adam Scott and exec produced by Ryan Reynolds, will launch June 11 on ABC.
The series produced by Banijay Studios North America, will air at 9 p.m. Watch the first trailer above.
In the show, contestants have the opportunity to team with family and friends for the chance to win a cash prize of up to $100,000 by tackling tasks that have simple rule: “Don’t.” In each episode, members of the four-person team will strive to accomplish various challenges — such as “Don’t laugh,” “Don’t blink” or “Don’t look back” — as they work together to build their bank.
Don’t is executive produced by Reynolds, David Goldberg, Caroline Baumgard, David Hurwitz, Conrad Green and George Dewey. The format is distributed internationally by Banijay Rights.
“I’m excited for people to see Don’t and feel we made the right call in changing what was the working title: Please Do Not,” Scott said.
The Big Little Lies actor and Ghosted alum, who is part of the Parks and Recreation reunion that airs tonight on NBC, told Deadline that the scale of the show was one of the attractions.
“The big idea of the show, challenging people to refrain from doing stuff, caught my ear,” he said. “It sounded weird and funny with tons of potential.”
He added that growing up he was a big fan of classic game shows including Match Game, The Newlywed Game and Love Connection. He added that Don’t essentially “fuses” Wipeout and America’s Funniest Home Videos. “I feel in my heart of hearts that watching people do embarrassing things with a high degree of difficulty for money is universal,” Scott said
It marks Scott’s first move into the non-scripted format as well as Reynolds’ first take producing a game show. He said that he didn’t know Reynolds before but called him a “terrific” producer. “He is passionate about trying something a bit different for a game show. He and his team were a dream to work with,” Scott said. “Honestly, I have a whole new respect for those guys — it’s not easy and they make it look so, which is essential. All I can hope for is that I don’t make it look like hard labor.”
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