Global Ad Spending To Shrink 9% In 2020, But Digital Bouncing Back: Study
Advertising spending is due to decline 9.1% in 2020 due to COVID-19, according to a new forecast by media agency Zenith.
That would be a slightly less severe downturn than the 9.5% drop experienced during the 2009 global recession, the company noted. In 2021, with the Summer Olympics in Tokyo and the UEFA Euro…
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