Latest in YouTube Premium

YouTube has confirmed a significant shift of its original programming strategy, announcing all of its originals will now get a run on the free, ad-supported side of the fence. The strategic evolution has been in the works over the last several months, with YouTube Premium (which was born in 2015 as YouTube Red)…

Bang a gong — it’s time to get it on. YouTube Premium has set an April 24 premiere date for Season 2 of its original series Cobra Kai, starring Ralph Macchio and William Zabka — with Martin Kove resurfacing from The Karate Kid source film. Watch the first teaser trailer above. Season 2 kicks in with Daniel LaRusso…

Dietland alumna Erin Darke is set as the lead in YouTube Premium’s dramedy pilot It's a Man's World (working title), from Smash creator Theresa Rebeck, Christina Wayne’s Assembly Entertainment and ITV Studios America. In addition, Romeo Tirone (The Tick, Taken) has been tapped to direct and executive produce the…

YouTube Premium has ordered a second season of Liza on Demand, the half-hour comedy created by and starring Liza Koshy. Production on the eight-episode new season begin in the spring for premiere this year. Liza on Demand viewers follow the chaotic misadventures that ensue as the eponymous character (Koshy) takes on…

YouTube is introducing student plans for YouTube Music and YouTube Premium, providing discounts to eligible college students. Earlier this year, Google-owned YouTube officially launched YouTube Music and YouTube Premium subscription plans in 17 countries. YouTube Music is an all-encompassing music service…

The publicity drums are beating for the second season of Cobra Kai, the YouTube Premium web series that updates the Karate Kid film series by 30 years in the aftermath of the 1984 All Valley Karate Tournament that was the original film’s focus. A Tweet featuring the main characters, including original film star Ralph…

What if you could go somewhere so far from all this, you barely remember you're a part of it? That's one of the opening lines in the trailer for YouTube Premium's forthcoming sci-fi drama Origin. The series, which stars Tom Felton and Natalia Tena, launches on the SVOD service on November 14. The intergalactic space…

YouTube has revealed details of its first Spanish-language project – boarding Gael Garcia Bernal-fronted Mexican heist thriller Museo, which has its North American premiere in Toronto. The Google-owned company is to launch the film on YouTube Premium later this year after a theatrical debut. The film was inspired by…

YouTube Premium is to debut 50 original series in 2019 and has got a range of celebrity-driven formats in development with producers of "all shapes and sizes". Luke Hyams, head of originals, YouTube, EMEA, lifted the lid on the Google-owned company's content drive in Europe, Middle East and Africa, at the Edinburgh…

The Motorcycle Diaries star Gael Garcia Bernal and Latin pop star Maluma are among the celebrities lined up for YouTube's first ever slate of Spanish-language series. The Google-owned company is developing a range of Spanish-language titles for its YouTube Premium service. Garcia Bernal, who also starred in Y Tu Mamá T…

Susanne Daniels, global head of original content at YouTube, touched on issues such as the rebranding of YouTube Red as YouTube Premium, longer episode running times and budget strategy during an executive session at TCA. “You’re probably not going to see us spend that level of money for a Game of Thrones or a…

Sugar, an original series executive produced by Maroon 5’s Adam Levine, will premiere August 15 on YouTube Premium. Guest stars, including Maroon 5, Blake Shelton, Snoop Dogg, Charlie Puth, Kelly Clarkson, A$AP Ferg, 5th Harmony and Bad Bunny, will appear in the new series inspired by Maroon 5’s music video Sugar that…