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Comcast Teams With Networks To Add Video Clips To On Demand Platform
This is interesting as part of Comcast’s on-going effort to beef up its on-demand platform. It’s a potential haven for advertisers who like the fact that fast forwarding is disabled, and they may discover opportunities to target sales pitches to specific viewers.
The No. 1 cable company says today that TV subscribers…
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Turner Agrees To VOD Deal With Comcast
Time Warner’s cable networks operation says that beginning this summer it will offer “complete current and previous seasons” of some of its original shows on a VOD basis to Comcast‘s Xfinity TV and digital platforms. The key to the deal: The cable company will offer dynamic ad insertion, which enables it and Turner to…
Comcast Ramps Up Effort To Promote Ad-Supported VOD
The No. 1 cable company says that it has overcome the biggest obstacle: its inability to provide up-to-date commercials in older episodes of TV series. Since advertisers wouldn’t pay for viewers watching obsolete spots, the networks providing the shows couldn’t profit from VOD users who wanted to catch up with a…
CBS Increases Program Offerings For Comcast VOD Services
The new agreement expands on a deal Comcast had to show CBS programs on demand. The change will give the cable company’s Xfinity On Demand and Xfinity Streampix users opportunities to watch all past seasons of The Good Wife and WB’s Charmed. Those who want to skip the ads are out of luck: Comcast disables…
Comcast Spotlights On-Demand Service With “Summer Of Kids” Initiative
The No. 1 cable company will flood its on-demand menu with children’s shows in July — part of an effort to demonstrate to parents that they don’t have to buy a streaming service from Netflix or Amazon to find programming that will keep kids occupied in front of the TV or a mobile device. The “Summer Of Kids” plan…
Comcast Plans Free “Watchathon” Event To Promote VOD
The No. 1 cable company hopes to draw consumer attention to its broad VOD catalog late this month by offering shows from its broadcast, cable, and premium cable networks for free for a week, Comcast Cable CEO Neil Smit told investors at Deutsche Bank’s Media, Internet & Telecom Conference in Florida. The company will…
Cable Show: Comcast CEO Brian Roberts Says Super-Fast Broadband Services Will Make TV More “Relevant”
Comcast CEO Brian Roberts closed the annual National Cable Show this morning by giving executives a glimpse of their future transmitting TV shows via the broadband cloud. He says that some of his systems over the next several years will offer transmission speeds of more than 1 gigabite per second — fast enough to…
Comcast Deal Gives It On-Demand Rights To All Four Broadcast Nets
Comcast has been busy in its quest to ramp up its on-demand platform and compete with the likes of Netflix and DirecTV. The latest move came today, when the cable giant announced it has reached a deal with ABC and Fox to add the networks’ content to its Xfinity TV On Demand service. The agreement, which takes effect…
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