As viewers grow frustrated with the TV advertising experience and vote with their remotes, networks are responding with shorter ad breaks and digital tricks aimed at making brand messages palatable in an ad-averse world. But their latest experiment gets straight to the pitch: 6-second commercials. (See videos below.)

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UPDATED WITH MORE DETAILS, 11:10 AM: Sony Pictures has just released its plans for a VOD release of The Interview — and it begins today. After reviving the pic’s Christmas Day release yesterday and signing on more than 300 indie theaters who pledged to show the comedy starting Thursday, Sony has confirmed that the…

Some in Hollywood may have been surprised by Microsoft’s announcement that Xbox Entertainment Studios, its much-touted experiment in new kinds of interactive TV programming and headed by former CBS President Nancy Tellem, would be shut down. But really, didn’t we see this coming? Here are five reasons why the…

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EXCLUSIVE: As Nas marks the 20th anniversary of his groundbreaking debut album Illmatic, a half-hour series project loosely based on his life as a hip hop artist in the 1990s is getting off the ground with a deal at XBox Entertainment Studios. Titled Street Dreams, the project, from Jamie Patricof and Lynette Howell’s…

The mid-season premiere of AMC’s The Walking Dead is set to air Sunday night, but some Xbox users got a unscheduled sneak peek when Season 4’s ninth episode appeared for free on Xbox Video this morning. It has since been made unavailable to Xbox users. AMC confirmed the slip-up happened but declined to comment on how…

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