Latest in Xandr

AT&T, which entered the second half of 2020 with $152 billion in net debt, is said to be shopping its Xandr advertising unit. The sale talks were first reported Tuesday by the Wall Street Journal. The company declined to comment when reached by Deadline. The detachment of Xandr from the company would mark a dramatic…

Xandr, the advertising unit of AT&T, is merging with WarnerMedia in order to create what the company calls “a better advertising value proposition for brands, publishers and consumers alike.” As part of the move, Gerhard Zeiler, WarnerMedia’s chief revenue officer and international president, will…

After more than a year of collaboration, AT&T sister companies WarnerMedia and Xandr — the year-old advertising company led by CEO Brian Lesser — announced officially today that they will team for their first joint upfront next year. The two will share a stage in mid-May in New York to “showcase the future of…

AT&T’s advertising unit, Xandr, has acquired Clypd, a TV advertising platform for broadcast and cable TV networks. Terms of the transaction were not revealed, and the company did not include any comments in its press release announcing the deal, citing the quiet period prior to AT&T’s quarterly earnings release on…

Xandr, AT&T’s advertising technology unit, has added A+E Networks, AMC Networks and Cheddar as partners in Community, its marketplace for publishers. The new companies join WarnerMedia's CNN, TNT, TBS, truTV, B/R Live, Otter Media, and Warner Bros., as well as VICE, Hearst Magazines, Newsy, Philo, Tubi, and Xumo as…