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OSCARS: ABC Unveils Streaming And Second Screen Plans For Oscar Telecast
ABC says this is the first year when it will stream the full Oscar telecast, pre-show, and Jimmy Kimmel Live: After the Oscars — though they’re just for pay-TV customers in certain markets. But anyone will be able to check out programming designed for tablets and smartphones to complement the TV broadcast, something…
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Disney Brings ‘WATCH ABC’ App To Four Cities Including L.A.
This is a big step in Disney‘s effort to bring its TV Everywhere app to all of the markets where it owns TV stations, and to Hearst’s 13 ABC affiliates, by the beginning of the fall primetime season. WATCH ABC, which enables pay TV subscribers to stream live broadcasts from their local ABC stations, is already availabl…
ABC Pitches Streaming And Audience Measurement Plans To Ad Buyers
UPDATE, 3:00 PM: ABC has released some additional info about its role in the trial to expand Nielsen Online Campaign Ratings to mobile devices. The pilot will run through the summer, and the network says the data will enable ABC to determine “audience demographics and understand the reach and frequency of online…
ABC To Launch First Live Broadcast Streaming App On Tuesday
The network will launch its new “WATCH ABC” live-streaming service on Tuesday during upfronts, available first to users in NY via WABC-TV and in Philadelphia via WPVI. Owner Disney launched three successful branded services last summer — WATCH Disney Channel, WATCH Disney XD, and WATCH Disney Junior — yielding nearly…
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