Latest in VIX

Making its first upfronts pitch to advertisers as a merged company, TelevisaUnivision delivered a message of balanced strategy to ad buyers in an hour-long presentation at New York’s Javits Center. “Here's one thing you're not going to hear this week: Our linear business is on fire,” ad sales and marketing chief Donna…

TelevisaUnivision revealed a barrage of projects are in development for both linear and streaming via Vix. An animated series from Sofia Vergara and a Selena Quintanilla tribute concert is a sampling of the upcoming programming announced during the network’s Upfronts presentation on Tuesday. Vergara is the creator and…

TelevisaUnivision has inked a deal to acquire U.S. Spanish-language streaming service Pantaya from smaller rival Hemisphere Media Group, adding the asset to its recently announced global DTC offering VIX+ expected to launch in the second half of 2022. Financial terms weren't released but the deal is for cash plus…

Yalitza Aparicio will follow up her Academy Award-nominated performance in Alfonso Cuaron’s Roma with the horror-suspense film, Presencias. The Videocine project, also starring Alberto Ammann, will stream via TelevisaUnivsion’s Vix+ Streaming Service. Aparicio described the project during the streamer’s launch…

Salma Hayek has signed a first-look deal with Univision for its recently announced streaming platform, Vix. Under the two-year deal, Hayek, through her production company Ventana Rosa, will produce exclusive Spanish-language feature films. “Twenty years ago, I had a dream," the star said during the Vix launch…

TelevisaUnivision has announced Vix as its flagship streaming brand, with both subscription and free, ad-supported versions of it due to launch in the coming months. The privately held company unveiled the name this morning at the start of a virtual presentation, a 40-minute overview that was light on financials but…

Univision has acquired Spanish-language streaming service Vix as it gears up to launch ad-supported domestic streaming outlet PrendeTV. Vix is available in the U.S. and throughout Latin America. Backed by by Discovery Communications and Harbourvest Capital, it acquired Latino streaming player Pongalo at the end of…

Vix, one of the world’s largest free streaming services dedicated to Latino-focused films and TV shows, has struck a deal with SoniFi’s guest entertainment platform that will put its content in 500,000 U.S. hotel rooms. It is the first Hispanic-focused content partner to launch on SoniFi’s platform, and the pact will…

EXCLUSIVE: VIX, a leading free Latino streaming service, has launched linear versions of two of its owned-and-operated channels on a range of distribution platforms. The channels being added to Roku Channel, Xumo, Redbox, Vizio and Tivo are telenovela specialist Pongalo NovelaClub and Mexican movie outlet Moovimex…

EXCLUSIVE: The Edward James Olmos immigrant drama Windows on the World is set to exclusively premiere on April 23 on the free Latino-focused streaming service Vix. The film originally planned a theatrical debut this summer, but like many other films, it is adapting to the box office shutdown and shifting to streaming…

EXCLUSIVE: Hispanic-focused content company VIx has added a faith-based channel to its free AVOD OTT streaming app, headlined by films from the extensive Paulist Productions library. The faith-based content will be added to the film and TV content currently offered on the AVOD service. Paulist Productions is the…

VIX, the multi-platform Latino digital media company that reaches more than 34 million U.S. Hispanic unique users on its VIX.com, has acquired Pongalo and its Latino-focused advertising video on demand streaming services Pongalo NovelaClub, Pongalo TV and Moovimex. The trio of AVOD platforms recently passed 1 billion…