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UPDATE, 10 AM: The billionaire has landed. "It was the complete experience of a lifetime," said a beaming Richard Branson of his trek into space, a place where no billionaire has gone before. "Now looking down at the spaceport, congratulations to everybody for creating such a beautiful plane and all the hard work for…

In the race to be the first billionaire in space, Richard Branson is now the odds-on favorite. The brash Britisher, the founder of Virgin Galactic, said today he will fly into space aboard his company’s VSS Unity rocketplane on July 11, beating Amazon-founder Jeff Bezos into sub-orbital space by nine days. Branson’s…

Joe Rohde, who retired from the Walt Disney Co. in January after four decades as an Imagineer, has joined Virgin Galactic as the venture’s first “experience architect.” Founded by Sir Richard Branson, Virgin Galactic is one of a handful of companies aiming to commercialize space travel. Its sister company, Virgin…

Walt Disney Wednesday named company veteran Jill Estorino president and managing director of Disney Parks, Experiences and Products International, effective immediately. Estorino has been been at Disney for 29 years, most recently as Executive Vice President, Global Marketing and Sales, and will now overseeing parks…