After months of buildup by its parent company Discovery, Velocity has announced it will flip the switch and become MotorTrend Network on November 23. Tapping into the nearly 70-year history of the MotorTrend automotive brand, the network will double down on its vehicular focus. MotorTrend will be available in 73…

Discovery’s auto enthusiast joint venture is getting a redo. What was previously called The Enthusiast Network will now become Motor Trend Group, effective immediately. As part of the makeover, its automotive-focused Velocity cable network will also be rebranded Motor Trend Network in fall 2018. "No other global media…

Automotive-focused Velocity has unveiled its 2017-18 programming lineup, which includes three new series, the return of 13 hit franchises, 100 hours of live events; and interactive, multiplatform coverage of the SEMA Show in Las Vegas. The Discovery Communications-owned network touts it had its best year ever in 2016…

Discovery Communications has promoted Robert Scanlon to EVP and General Manager of Velocity and Automotive Content. He will lead the programming, development, production, marketing and communications for Velocity and is charged with developing automotive content globally for Discovery Communications. Scanlon will…

Discovery Communications today unveiled its upfronts slate, including plans for new and returning series on Discovery Family Channel, which was rebranded from The Hub — October making 2015-16 its first upfronts season under the new moniker. It also revealed slates for sibling networks Velocity, American Heroes Channel…

Discovery Communications has big plans for its overseas and digital businesses driven by new initiatives to expand its Velocity auto-themed channel and sell subs for its EuroSport online app, CEO David Zaslav says this morning. “Our international pillar gives us a real hedge as you look at the slowing of the U.S…

Discovery Communications has promoted Robert Scanlon to general manager of Velocity network. Since October of 2011, Scanlon has been SVP at the network, which made news recently when Patrick Dempsey, star of its four-part miniseries Patrick Dempsey: Racing Le Mans, told the press at TCA Summer TV Press Tour 2013 that…

Ray Richmond is contributing to Deadline’s TCA coverage. Discovery Communications announced this morning that it’s launching its new network Velocity Oct. 4 in an undetermined number of homes. It’s described as an upscale, male-skewed lifestyle network and is based on the global format Turbo TV, blending originals…

CBS and Discovery’s new Velocity Network announced today they have pacted to broadcast 20 hours of the Epic Poker League, a new pro league launching next month in Las Vegas. CBS will air seven hours of original programming, while Velocity will air 13 hours as well as re-air CBS’ episodes. Pat O’Brien will host; dates…

Discovery announced today that it is renaming its HD Theater cable network Velocity, which they plan to position as “an upscale male lifestyle network” with automotive, sports and leisure, adventure and travel programming. Current HD Theater series like Inside West Coast Customs, Mecum Auto Auctions and Chasing Classic…