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Latest in Upfronts 2017
NBCU Ends Upfront Ad Sales Helped By Interest In Audience Targeting Data
Comcast’s NBCUniversal has wrapped up its upfront ad sales season — apparently with stronger than expected price increases, similar to its major media colleagues.
The company says that unit prices for each 1,000 viewers NBC broadcast network attracts increased by a high single digit percentage.
It also saw high single…
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TV Upfront Market, After A Slow Start, Might Be Helped By Stable Economy
The adage about a rising tide lifting all boats seems to be especially relevant to the major television networks as they swing into the homestretch of this year’s upfront ad sales season.
Early indications suggest that ABC, CBS, the CW, Fox and NBC collectively will meet or beat analyst expectations to sign deals…
CBS Prepares To Wrap Upfront Sales Ahead Of Expectations
CBS is headed to the upfront ad sales finish line, we hear, with high single digit per-viewer pricing gains for its prime time inventory — and surprising strength for its morning and late night programming.
The broad strokes information suggests that CBS beat analysts’ expectations. For example, Evercore ISI’s Vijay…
Upfronts 2017: Hits, Misses, Conan, Colbert & Bee
Another network Upfront Week is in the books, and it’s time to look back at the week that was. The presentations were thick with late-night stars hoping to wow the crowd in Jimmy Kimmel’s absence. Meanwhile, networks showed off their 2017-18 schedules and new series. Here are some highlights — and a few lowlights:
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