Latest in Upfront

For a second year in a row, the May TV Upfront and digital NewFronts presentations are going virtual as the U.S. still deals with the effects from the coronavirus pandemic. Once again, there are no parties and other festivities that typically accompany the lavish in-person presentations. And the events during the…

Paramount+’s iCarly revival has officially started production in Los Angeles and is eyeing a summer premiere on the premium streaming service. Joining returning original stars Miranda Cosgrove, Nathan Kress and Jerry Trainor are Single Parents and Florida Girls actress Laci Mosley and Jaidyn Triplett. The announcement…

Nicole Byer, Tony Hale and Natalie Morales are among the voice talent tapped for the adult roles in Paramount+’s Rugrats series revival. Hale will play Chuckie’s father, Morales as Phil and Lil’s mother and Byer, with Omar Miller, as Susie’s parents. Also joining the original cast members who voice the adventurous titu…

Nickelodeon is expanding its live-action roster with the renewal of hit series Danger Force and Tyler Perry’s Young Dylan for second seasons. The net has also ordered six additional episodes of live-action buddy comedy Side Hustle, bringing the first season to 26 total episodes. The announcement was made in…

NBCUniversal chief Jeff Shell Thursday called Peacock “the opposite of Quibi,” predicted struggling theme parks will break even or better next year and gave some — albeit minimal — color on the upfront. Peacock had 22 million signups, exceeding projections, and drawing on a combination of old, beloved content from the…

Discovery Inc. will see ad sales dip 10% or less in the current third quarter, an improvement from a 14% drop in the previous three months as the U.S. ad market slowly emerges from a COVID slump, said CEO David Zaslav. Internationally, he told investors at the Goldman Sachs media conference to expect strengthening 3Q…

The iconic 30 Rock is returning to NBC for a remotely produced Upfront special event. The hourlong commercial-free special, which will air at 8 p.m. Thursday, July 16, will feature the return of cast members from the original series including Tina Fey, Alec Baldwin, Tracy Morgan, Jane Krakowski, Jack McBrayer and…

Discovery CEO Davis Zaslav joined the chorus of media execs upbeat about the ad market saying it is significantly better than could have been anticipated during the "oh my gosh" phase when COVID-10 hit. "Cancellations in the third quarter are significantly better than we though and every week the scatter market in…

Television advertising is starting to show signs of life as spring moves toward fall, in the view of Rob Tuck, EVP National Sales for the CW. Speaking with reporters on the network’s upfront schedule call, Tuck said network has “seen things certainly settle down” of late after the extreme period of late-March and…

Univision — which has struggled to sell mainstream marketers on Hispanic media in volumes its execs have long felt it deserved — took another swing Tuesday at explaining why in a virtual presentation to the ad community ahead of its upfront on June 16. "Investing in a growing LatinX population is money well spent,"…

Univision will be presenting its 2020-21 programming plans with advertisers and agencies virtually on June 16, the broadcaster said, the latest to announce a day and time for a upfront that replaces a traditional live event originally scheduled in May but sidetracked by the coronavirus pandemic. Univision’s head of ad…

Discovery, Inc.’s U.S. ad revenue dropped 20% in April as the COVID-19 panic took hold but May and June look sbetter. The highly international company’s board will be looking carefully at acquisition opportunities around the world. And CEO David Zaslav put the blame for subscriber erosion on linear TV squarely at the…