Latest in upfront sales

Disney’s reorganized ad-sales efforts bore fruit in the upfront marketplace, with double-digit CPM gains at ABC and high-single-digit increases at ESPN and Freeform. The company did not comment on the results, but sources say revenue showed high-single-digit increases across the board on ABC as well as cable and kids…

Comcast’s NBCUniversal has wrapped up its upfront ad sales season — apparently with stronger than expected price increases, similar to its major media colleagues. The company says that unit prices for each 1,000 viewers NBC broadcast network attracts increased by a high single digit percentage. It also saw high single…

UPDATED: CBS is virtually done with its upfront sales. I’ve learned the top-rated network's haul is expected to be comparable to last year's $2.5 billion-$2.7 billion, as is the share of the inventory offered, about 77%-78%. The network scored high-single-digit CPM increases in the 7.5% range. That is slightly down…

Once again, the CW was the first broadcast network to complete its upfront sales. I hear the network sold about 75% of its ad inventory, logging CPM increases in the 5%-6% range. Its total volume is in line with last year, when the network racked up about $410M in commitments at 7% CPM increases. Advertisers appear…

ABC joined Fox and the CW in wrapping its upfront sales, the first of the Big 3 to do so. The network wouldn’t comment beyond its official statement, but I hear that in primetime, it landed CPM increases in the 11%-12% range, up from 8%-9% last year. (ABC has the second-highest base CPM behind Fox.) The volume is also…

Demo ratings leader Fox, which on Thursday was the first broadcast network to start cutting upfront deals, just became the first network to wrap its upfront sales. “With the strength and stability of our schedule and the exciting addition of The X Factor and our other new series, Fox has concluded its primetime…