Naomi Osaka, the young tennis star whose mortification across the net from her idol, Serena Williams, added to a memorable TV spectacle at the U.S. Open Saturday night, has rebounded to score a major endorsement deal. Nissan held a news conference to announce it had signed the 20-year-old Japanese player as a brand…

U.S. Open tennis is serving up better numbers for ESPN so far this year. The Worldwide Leader said today that overnight ratings for its first three days of coverage are up 20% from 2017 — a 0.6 vs. 0.5. The highest-rated telecast so far was Wednesday night's six-hour, 15-minute block that featured Serena Williams…

ESPN today kicks off what it is calling “first ball to last ball” coverage of the 50th U.S. Open and the 41st edition held in the major tennis tournament’s Queens home, which just wrapped up five years of major renovations. The Disney-owned network hopes that the $600 million in enhancements to the Billie Jean King…

The coincidence was not lost on anyone who has caught a glimpse of ESPN’s wall-to-wall coverage of the U.S. Open tennis championships this week. The chairs of the umpires on the televised courts are splattered with the Time Warner Cable logo on all sides, making it visible in virtually any wide shot from the…

For now, at least, the ball’s in Time Warner Cable‘s court. As the company’s carriage stalemate with CBS drags on, TWC said today that will offer its digital subscribers in the CBS blackout area a free preview of the Tennis Channel from August 26 to September 9 as its serves up coverage of the U.S. Open. The channel…

Less than two weeks before the launch of its 24-hour national sports network, Fox Sports has swung a surprise deal for golf’s U.S. Open. The 12-year multimedia pact, which starts in 2015, marks the first time a PGA Tour major tournament will air on Fox. The pact announced today makes Fox Sports the domestic broadcast…