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Latest in TV Upfront

A+E Networks Ad Sales President Peter Olsen On How Company Blends Nielsen With Other Tools To Ensure That “Every Person Counts”

The CW Joins The Upfront Party, Setting In-Person Event At Longtime New York City Center Home

Fox Corp. Completes “Unprecedented” Upfront, With Year-Over-Year CPM Gains In The 20% Range

ViacomCBS Sales Chief Jo Ann Ross On Unified Upfront, Streaming Push, Appetite For Linear & More

Fresh Off WarnerMedia Merger Reveal, Discovery Touts 2021-22 Streaming And Linear Programming

Fox Sports Unmasks Upfront Pitch For “Year Of The Fan”, Touting “Packed Stadiums”, NFL & Fall World Cup In 2022

NBCUniversal Rolls Out New Ad Formats, Augmented-Reality Shopping Gateway

Disney Tech Showcase Debuts Tools Bridging Streaming And Linear TV

HBO Max AVOD Plans Remain Under Wraps, But Kids & Family Upfront Splash Points The Way

A+E Prizes TV Viewers Aged 55 And Older In Total-Audience Upfront Ad Push

TV Ad Buyers And Sellers Are Feeling Their Way Through Unprecedented Upfront

ViacomCBS Ad Chief Jo Ann Ross On Company’s “Consumable” Upfront Approach, Outlook For 2020 Spending, Super Bowl LV



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