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Latest in TV Upfront Market
Broadcast Networks Have Set Their Schedules, But What Time Does Upfront Ad Buying Start?
Now that the last broadcast network (ABC) has set its 2020-21 schedule, the next question for the TV business is how and when networks will sell upfront advertising that helps keep the lights on.
Madison Avenue marketing plans are on an uneven footing due to COVID-19, and the typical upfront negotiations held in the…
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By Dade Hayes
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1 Comments Comment on Broadcast Networks Have Set Their Schedules, But What Time Does Upfront Ad Buying Start?
CBS Posts Strong Upfront Ad Sales Gains, Especially In Primetime And Late Night
CBS has completed its upfront advertising sales, according to a person familiar with the discussions, posting CPM gains of 14% to 16% in primetime and volume gains of 20% in late night.
On the strength of continuing tune-in for The Late Show with Stephen Colbert and The Late Late Show with James Corden, CPMs in late…
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By Dade Hayes
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TV Ad Market Is “Softening” As Upfront Sales Approach, Research Firm Says
Look out broadcasters: The ad market appears to be “softening” ahead of the upfront sales season according to an analysis out this morning from Standard Media Index, an advertising research firm.
National TV ad spending has grown for most of the 2016-17 broadcast season, but that “has been tempered by 1Q 2017 which…
Wall Street Analysts Divided On TV Upfront Sales Prospects
You might be in trouble if you look to Wall Street analysts to help you anticipate how this year’s upfront ad sales season will play out. In reports out this morning, Jefferies’ John Janedis predicts it will be “weaker than a year ago,” while BMO Capital Markets’ Daniel Salmon expects it to be “stronger…
NBCU Allies With Kargo To Promote Mobile Ad Sales
NBCUniversal’s parade of ad-related announcements ahead of the upfront sales season continues today: The Comcast-owned entertainment company says it has forged a sales partnership with Kargo to offer ads on mobile devices.
The companies say that they can offer more than 80 “premium publisher properties” via the web…
Fox Prepares To Close Upfront Ad Sales With Across-Board Price Increases
The major broadcasters’ upfront ad sales season is just about wrapped up: Fox Networks Group is preparing to wind things up after cutting deals with high-single-digit- to low-double-digit increases in per-viewer prices, we’re told.
The operation sold 75%-80% of the inventory, contributing to a 5% gain in the total…
ABC And Fox Begin Signing Upfront Ad Deals Topping Rate Expectations
The upfront market is finally breaking with ABC and Fox now signing ad deals largely in line with the increases that NBC and CBS have seen.
ABC’s unit prices are up by double digit percentages over its rates last year, we hear. And Fox is up by high-single to low-double digits — still notable considering that it has…
Upfront Ad Sales Begin With Encouraging Signs For Broadcasters
The upfront market is moving more slowly than broadcasters anticipated as advertisers resist efforts to panic them into paying high prices. But NBC and CBS have made some deals with low-double digit percentage increases in unit rates vs last year, industry sources say.
There’s no word yet on other key details that…
Heading Into Upfront Market, TV Nets Wonder: How High Is Up?
Primetime ratings continue to fall for broadcasters and ad-supported cable networks. Yet by all accounts, next week will kick off the strongest upfront ad sales market in years.
Have buyers lost their minds?
Not really. The economy — especially consumer spending — is holding up as broadcasters prepare to sell as much…
NBCU Will Use Non-Nielsen Data To Guarantee Audiences For Targeted Ads
Here’s the latest nail in the coffin of TV ad deals based solely on Nielsen measures of viewers’ age and sex.
NBCUniversal says today that it will offer “select advertisers” in this year’s upfront market guarantees that their spots will reach more narrowly targeted audiences.
The new offering from NBCU’s Audience…
Fox Offers Advertisers Programmatic Sales And Cross Platform Guarantees
Advertisers attending Fox’s upfront presentation this year can expect two sales pitches. One for its new shows. And another, based on an announcement this morning, for different ways to make ad deals — not necessarily based on Nielsen data.
The changes constitute a suite of what Fox Advanced Ad Products calls…
CBS Approaches End Of Upfront Ad Sales Saying It Leads The Pack
CBS is sounding bullish — as you’d expect — as it heads into the home stretch of its upfront ad sales. The broadcaster says it’s “confident” that at the end it will have “secured more total dollars – and the highest pricing – of all the broadcast networks.”
With its strong performance last season, the network was…
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