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Latest in TV Advertising

Fox And NBCUniversal Upfronts Presenters Take Digs At Netflix And Disney “Paywall”

Streaming Ad Spending Soared 57% In 2021 To Hit $15.2B, IAB Report Finds As NewFronts Kick Off In-Person Blitz

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Discovery’s Jon Steinlauf Named Chief U.S. Advertising Sales Officer Of Warner Bros Discovery

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NBCUniversal, In Latest Poke At Nielsen, Reveals Plan To Start Using ISpot Ad Currency By May Upfront

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Fox Chief Lachlan Murdoch Says NFL Helping With April Launch Of USFL, Fox News “Competes More With Broadcast” Than Cable

A+E Networks Ad Sales President Peter Olsen On How Company Blends Nielsen With Other Tools To Ensure That “Every Person Counts”

Discovery Joins Fox, NBCUniversal And ViacomCBS In Advertising Joint Venture OpenAP



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