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TV Advertising
TV Ad Spending To Drop By $1B In 2018 As Digital Rises 19%, EMarketer Predicts
TV Ad Sales Will Fall As Auto And Retail Companies Trim Spending: Analyst
Disney-ABC Unifies Ad Sales Operations Under Rita Ferro
Fox Prepares To Close Upfront Ad Sales With Across-Board Price Increases
CBS Wraps Upfront Ad Sales With Total Up 5%
NBCU Will Use Non-Nielsen Data To Guarantee Audiences For Targeted Ads
Fox Offers Advertisers Programmatic Sales And Cross Platform Guarantees
Advertisers Will Spend More On Internet Promos Than On TV In 2017: Forecast
Broadcast TV Ad Sales Will Increase 9.5% In 2016 CBS Exec Predicts
Justice Department Probes Comcast’s Clout In Local Pay TV Ad Sales
Ad Buyers Are Poised To Shift 10% Of Their TV Budgets To Digital: Report
Fox Begins To Write Upfront Deals In Anemic Ad Market
Ad Spending For Digital Media Poised To Pass Broadcast TV – Forecast
Will “Unprecedented” Ad Agency Reviews Hurt TV’s Upfront Market?
