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Latest in TV Advertising

NBCUniversal Wraps Upfront; Volume Up From 2021 Record, Rates Post High-Single-Digit Percentage Rise, Peacock Pledges Double To $1B

Fox And NBCUniversal Upfronts Presenters Take Digs At Netflix And Disney “Paywall”

Streaming Ad Spending Soared 57% In 2021 To Hit $15.2B, IAB Report Finds As NewFronts Kick Off In-Person Blitz

Nielsen Challenger ISpot Nets $325M Investment From Goldman Sachs

Discovery’s Jon Steinlauf Named Chief U.S. Advertising Sales Officer Of Warner Bros Discovery

Nickelodeon Outlines Brand-Expanding Strategy At In-Person Upfront; Plans Span Screens, Experiences, Podcasts, Music & More

NBCUniversal, In Latest Poke At Nielsen, Reveals Plan To Start Using ISpot Ad Currency By May Upfront

Nielsen Shares Spike On Report It Will Be Bought For $15B By Group Including Elliott Management – Update

Fox Chief Lachlan Murdoch Says NFL Helping With April Launch Of USFL, Fox News “Competes More With Broadcast” Than Cable

A+E Networks Ad Sales President Peter Olsen On How Company Blends Nielsen With Other Tools To Ensure That “Every Person Counts”



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