Latest in Tumblr

Tumblr, once a major force in social media, founded by a 19-year-old and bought by Yahoo for $1.1 billion, has been unloaded by Verizon Media for far less than that to Auttomatic, the parent company of WordPress. The companies did not disclose financial terms but multiple press reports pegged the value at less than…

Yahoo has no answer yet to the big question: Who, if anyone, prevailed at the company’s auction — where final bids were due today? In a company report disclosing Q2 earnings, CEO Marissa Mayer simply said that the board “has made great progress on strategic alternatives.” Telcos Verizon and AT&T, groups led by…

AMC is officially jumping on the social media bandwagon. Starting today, the premiere episode of its new drama Halt And Catch Fire will be available for two weeks on Tumblr, running through May 31, ahead of its June 1 debut on the AMC network. It’s the first-ever TV series on Tumblr and the first time AMC has…

The folks at Yahoo must be yodeling with delight today. A month after posting a disappoint Q2 report, the web giant has usurped Google for the US web-traffic throne. At least for July. Yahoo scored nearly 196.6 million visits during the month, according to comScore, topping Google’s 192.3 million and ending its…

Yahoo CEO Marissa Mayer danced on a tightrope this morning as she tried to explain the logic behind her company’s $1.1B agreement to buy social network site Tumblr. She told analysts in a conference call that the companies will work together, but separately. They appeal to different audiences, but she says they can…

Related: Yahoo Board OKs Deal To Acquire Tumblr — Analysis SUNNYVALE, Calif. & NEW YORK– Yahoo! Inc. (NASDAQ: YHOO) and Tumblr announced today that they have reached a definitive agreement for Yahoo! to acquire Tumblr. Per the agreement and our promise not to screw it up, Tumblr will be independently operated as a…

UPDATE, 1:27 PM: Yahoo‘s spin machine will be hard at work today and tomorrow trying to persuade investors that CEO Marissa Mayer isn’t wildly overpaying for Tumblr. Although the social media service has become red hot — it averages about 75.8M posts a day — it generated just $12M in revenue last year and hopes for…