Latest in True Beauty

ABC’s The Bachelorette from 8-10 PM posted a second week of gains, drawing a 3.3 rating/10 share in adults 18-49 last night, up 6%. After being stuck at a season-low 1.7/5 for the past 3 weeks, Bachelorette‘s lead-out True Beauty (1.9/6) grew 19% for its season finale. NBC’s Last Comic Standing (1.6/5) at 9PM was down…

The Bachelorette rebounded from the holiday weekend dip last Monday to draw a 3.1 rating/9 share among adults 18-49 from 8-10 PM. The ABC reality series was once again the top program of the night. Meanwhile, the network’s True Beauty (1.7/5) at 10 PM continued to hold steady, posting the same number for a third…

ABC's The Bachelorette and NBC's Last Comic Standing moved in opposite directions on a slow holiday Monday. After an impressive 15% demo gain last week, The Bachelorette (2.7 rating/8 share in adults 18-49) from 8-10PM last night was down 16% week-to-week. It's lead-out, True Beauty (1.7/5), held steady at the…

ABC's The Bachelorette continued its impressive summer run with a 3.1 rating/9 share among adults 18-49 last night, up 15% from last week. But its lead-out, True Beauty (1.7/5) continues to move in the opposite direction, down 15% from last week for its lowest-rated telecast this summer. NBC's Last Comic Standing…

ABC’s reality lineup of The Bachelorette (2.7 rating/9 share among adults 18-49) and True Beauty (2.0/6) was up a tick from last week, with the two shows growing 5% and 4%, respectively, and lifting the network to a nightly win in 18-49 (2.5/8) as well as total viewers (7.3 million) The ratings pendulum swung in the…