Freeform President Tom Ascheim has warned that if broadcasters don't know what demographic that they are serving, they are "doomed to fade away". This comes as he laid out his channel's four-part strategy to attract millennial viewers.
The former Sesame Workshop exec, speaking at the Winter TCA press tour, said that…
Three weeks after making their debut pitch to ad buyers as part of the ABC upfront at Lincoln Center, Freeform’s top execs convened talent and press for a much smaller-scaled luncheon event in New York.
The goal was to mark progress since the Disney-owned network’s January 2016 rebrand from ABC Family. President Tom As…
With a new corporate structure in place designed to stimulate sales, ABC execs made the case that the company’s networks are more integrated and potent than ever. In a sign of increasing integration of TV network brands, Freeform joined the upfront mix for the first time.
Rita Ferro, ad sales president at Disney-ABC Te…
As ABC Family is set to become Freeform next week, the network’s president Tom Ascheim today unveiled its new look, debuting a branding spot created by five illustrators to teen music star Alessia Cara’s upcoming single “Wild Things.”
“As all good things should, Freeform starts with a marathon of Pretty Little…
Salaam Coleman Smith has been named EVP strategy and programming at ABC Family, the network’s president Tom Ascheim announced this morning at Summer TV Press Tour 2014. "You may know her best from her work at Style or E!,” he said, calling her hire a "key part of building our future. She's a great exec and an even…
Diane Haithman is contributing to Deadline’s TCA coverage.ABC Family kicked off today's TCA with a panel on The Fosters, which also happened to mark the first press tour appearance of the network’s new president Tom Ascheim. Before introducing the panel, Ascheim confessed he is dealing with family matters of his own…
ABC Family‘s new president is Tom Ascheim. Ascheim, who has served as EVP and General Manager of Nickelodeon Television and CEO of Newsweek, will start immediately. He succeeds Michael Riley, who announced his departure in September to relocate to the UK. The hire of Ascheim comes after an exhaustive search led by <a href="https://pmcdeadline2.files.wordpress.com/2013/12/tomascheim__131211215823.jpeg" rel="nofollow" target="_blank"…
