UPDATED with more details & video: Apple’s new streaming service is coming in this fall with an update to the company’s already existing TV app, the tech giant announced today with one of the greatest filmmakers of all time and one of the biggest TV icons ever both on-stage. In a wide ranging announcement on many…

Apple has seemingly invited half of Hollywood up north to Cupertino for the reveal of its long-awaited TV streaming service. Tim Cook will do the honors beginning at 10 AM PT live from the Steve Jobs Theater. The event is being streamed live on Apple TV, Apple’s events page on major browsers, or via the company’s…

They may not be in the Steve Jobs Theater today at Apple HQ, but Reed Hastings and Jeff Bezos will certainly be watching when Tim Cook unveils the company’s new streaming service that the home of the iPhone has been cooking up under lock and key the past two years. Having seen their companies dominate the latest…

Apple Chief Executive Tim Cook saw a modest pay increase in 2018, the year the device-maker became the first American public company to achieve a trillion dollar market valuation. Cook brought earned a total compensation package of $15.7 million, a sum that includes his $3 million salary, $12 million in non-equity…

Apple plans to build a $1 billion campus in Austin, Texas, as well as adding smaller company sites in Seattle, San Diego and Culver City, CA, and expanding into Pittsburgh, New York and Colorado. Six thousand workers are already based in Austin, Apple’s largest operation outside of its corporate headquarters in…

UPDATED with more details: Apple headed to the Big Apple to unveil its latest gadgets in time for the holiday season, unpacking a new generation of skinnier and more capable iPad Pro tablets, and updates to the MacBook Air and Mac mini during a press event in Brooklyn. Apple CEO Tim Cook took the stage to enthusiastic…

A streaming series based on the life of hip-hop producer and performer Andre “Dr. Dre” Young was rejected by Apple CEO Tim Cook because of its violent and dark content. The show, Vital Signs, featured drugs, guns and an orgy, the Wall Street Journal reported. Cook personally decided against moving forward on it…

Apple CEO Tim Cook hinted at a forthcoming entertainment offering — but stopped short of saying exactly what the technology giant, with nearly $250 billion in cash on its balance sheets, has planned. Cook lauded Apple’s recently announced partnership with Oprah Winfrey. The two reached a multi-year deal to produce…

UPDATED throughout with details from the earnings call: Apple handily beat Wall Street’s expectations in its fiscal second quarter, thanks to double-digit gains in its services business, wearables and iPhone revenue. The company reported quarterly earnings per share of $2.73, up 30% from a year ago and exceeding…

Apple Chief Executive Tim Cook directly responded to criticism that Apple TV makes the NRATV channel available for download. Cook has publicly lauded the student survivors of the Parkland High School shooting for fighting to make schools safer. Nonetheless, he defended Apple’s decision to make the NRA’s TV channel…

The shooting at YouTube’s headquarters in San Bruno today brought a moment of unity to Silicon Valley, following a week of discord in which two of the most prominent technology leaders publicly sniped at each other. A woman opened fire with a handgun in an outdoor courtyard Tuesday afternoon, injuring three people and…

Facebook Chief Executive Mark Zuckerberg defended his company’s business model in an interview published today by Vox, saying criticisms from his counterpart at Apple were “extremely glib.” Apple CEO Tim Cook didn’t pull any punches when asked about Facebook’s privacy issues and what he would do in Zuckerberg’s…