September 1 is a special day for Harry Potter fans, and author J.K. Rowling’s pottermore.com just introduced a way to commemorate: It launched what it calls an “immersive digital experience” enabling visitors to take a virtual tour of the Hogwarts School of Witchcraft and Wizardry. You need to be a registered user of…

The unanimous vote by the LA County Board of Supervisors today ends a seven-year public hearing and environmental approval process that clears the way to begin construction on NBCUniversal‘s 25-year Evolution Plan. Starting in late summer, work will begin on The Wizarding World of Harry Potter themed land at Universal…

The Wizarding World of Harry Potter is traveling to the land of the rising sun. Warner Bros and Universal Parks & Resorts are partnering to expand the Hogwarts experience to Universal Studios Japan. Execs involved in the planning pledge Osaka attraction will be just as magical as the one at Universal Orlando Resort…

Comcast Hints That 'Harry Potter' Will Go To Additional Universal Parks It’s been rumored for some time and even today Time Warner boss Jeff Bewkes said the news was coming soon. Now Comcast’s Universal Parks & Resorts has confirmed that it will build a Harry Potter attraction inside its Universal Studios Hollywood…

Time Warner CEO Jeff Bewkes needed a better joke writer to help him acknowledge the anniversary of the blunder he made at last year’s UBS Annual Global Media and Communications Conference when he wrote off Netflix, comparing it to the Albanian army trying to take over the world. He had to eat those words as Time…

Comcast CFO Mike Angelakis says that The Wizarding World Of Harry Potter was so successful for Universal Orlando’s Islands of Adventure that it became “a reset mechanism” for the theme park. But he stopped short of confirming reports that the company plans to bring Potter to Universal Studios Hollywood, even as he…

Harry Potter will materialize sometime in the future in Universal City with his own special section of the theme park much like “The Wizarding World of Harry Potter” at Universal Orlando Resort. NBC Universal is expected to announce plans for the Potter addition within a week, according to the Wall Street Journal. The…

Disney And Fox Unveil Plans To Develop ‘Avatar’ Theme Park Attractions Disney must be hoping that its new plan to build Avatar theme park attractions will be the shot in the arm the business may need. And, unbelievably, the new feature is coming courtesy of Fox Filmed Entertainment and James Cameron. On paper, all…

NBC’s broadcast network is reviving faster than Comcast expected and represents “our biggest upside in the near term,” NBCUniversal CEO Steve Burke told an investment conference this morning. Since Comcast bought a 51% stake in NBCU in January, “most of the things that have changed have changed for the better.” He…

POTTER FINALE PHENOM! $82.5M Foreign And $43.5M Domestic Midnights As ‘Harry Potter’ Continues Shattering Records In Orlando last night, 3,000 audience members of the midnight film screening of Harry Potter And The Deathly Hallows: Part 2 at AMC Universal Cineplex 20 received free passes to The Wizarding World of Harry…