Latest in The Masters

While it came with several caveats attached, Sunday’s telecast of the Masters on CBS recorded the major tournament’s lowest final-round numbers since 1957, extending a streak of soft sports TV viewership numbers. The broadcast averaged a 3.4 rating and 5.59 million viewers, according to Nielsen. That is about 51%…

CBS hit the sweet spot with its Sunday coverage of The Masters from Augusta, GA. The final round of golf’s storied major tournament averaged 14 million viewers and an 8.7 rating in fast nationals, both up 26% from last year's 11.1 million and 6.9. Sunday’s numbers were goosed by a big-name leaderboard that offset a…

The no-holds-barred  critic and sports host has already tongue-lashed his own network NBC. (Is Bob Costas TV's Most Powerful Man?) Now he’s starting on competitors. On Friday he excoriated CBS for ignoring the Augusta National Golf Club’s legacy of excluding black and female members from its ranks. “What no CBS…

With sports offering plenty of drama yesterday between the final round of The Masters and the Yankees-Red Sox face-off on cable, entertainment programs largely took a hit. Fox’s hit comedy Family Guy (3.3/9) was the one show that held its ground, flat with its most recent original March 27. American Dad (1.6/5) at…

With a lot of drama, spectacular shots and Tiger Woods back in contention, CBS Sports' coverage of the 2011 Masters yesterday earned a 10.4 household rating/22 share, down 13% from last year’s championship, which marked Woods’ return to the tour after three months off following his Thanksgiving car crash and the slew…