The Masters Cards 26% Jump In Viewers & Rating For Final Round On CBS
CBS hit the sweet spot with its Sunday coverage of The Masters from Augusta, GA. The final round of golf’s storied major tournament averaged 14 million viewers and an 8.7 rating in fast nationals, both up 26% from last year's 11.1 million and 6.9. Sunday’s numbers were goosed by a big-name leaderboard that offset a…
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