Latest in the gauge

Viewing of Disney+ in the U.S. jumped 20% in November compared with October, according to Nielsen, as Thanksgiving time off coincided with the release of marquee programming. The number was included in Nielsen’s monthly assessment of viewing across TV and streaming, The Gauge (see graphic below). The report does not…

The Tokyo Olympics turned in a muted performance in the ratings overall, but they were enough to lift broadcast TV’s share of total viewing in July, according to Nielsen’s latest edition of The Gauge. The monthly snapshot found that broadcast was at 24% of all viewing, up 1% from June, but streaming commanded 28%…

In a virtual presentation today during the Cannes Lions brand confab, Nielsen shed a bit more light on streaming from its growing body of research on the U.S. market. Following up on its announcement last week of a new measurement tool called The Gauge, SVP of product strategy Brian Fuhrer explored the May viewing…

A new monthly Nielsen measurement called The Gauge shows just how much the pandemic has catalyzed streaming among a broad ranger of consumers with May usage across all television homes climbing to 26% of time spent on TV — outpacing broadcast, with an audience share of 25%. The streaming video data included SVOD and…