Latest in The Brothers Grimsby

Who you gonna call? While Sony recorded its biggest annual operating profit since 2007 with a 329% jump to $2.6B, the Pictures division took a 34.2% hit, down to $341M. Those earnings felt the impact of lower home entertainment sales as well as foreign exchange rates and the underperformance of high-wire drama The Walk…

6TH WRITETHRU Monday PM:  Updated with final actuals Disney’s family juggernaut  Zootopia keeps growing. We thought it was going to do in the $40Ms this weekend. Now, Disney has finaled its second weekend at $51.3M, down 32% from its opening weekend of $75M. Currently, B.O. analysts think it’s going to be a close…

The Brothers Grimsby, Sacha Baron Cohen’s fourth R-rated feature comedy vehicle stateside since 2008’s Borat, is looking at a grisly $3.1M debut this weekend at 2,235 theaters, marking a career box office low for the comedic actor. As the old saying goes, dying is easy and comedy is hard. Particularly with some of…

Despite Paramount/Bad Robot’s 10 Cloverfield Lane coming on strong this weekend with an industry projected opening between $25M-$30M, that monster sequel plus three other wide releases won’t be able to close down Walt Disney Animation’s Zootopia for business. The Byron Howard-Jared Bush-Rich Moore feature toon is…

With Sacha Baron Cohen, audiences know what to expect, and they get that and more in the often hilarious if not Borat-level The Brothers Grimsby, which loses the reality gags of the British comic star’s earlier films and follows a more convention plot line — if that is possible. Still, for fans of this guy’s high…

Sacha Baron Cohen killed it tonight at the U.S premiere in Westwood of his latest boundaries-pushing comedy The Brothers Grimsby, with an introduction that mocked and criticized GOP presidential front-runner Donald Trump ahead of the film that has a subplot which, in essence, comedically burns the candidate in…

Sony, ramping up awareness in advance of its March 11 release of spy spoof The Brothers Grimsby, starring Sasha Baron Cohen and Mark Strong, this morning dropped its red-band trailer. Last night, however, in what is either the most effective, or most more useless, late-night TV promo of a new movie (jury’s still out…

It’s raining trailers tonight everyone. Case in point, The Brothers Grimsby, which stars Mark Strong as badass MI6 assassin Sebastian, and Sacha Baron Cohen as his idiotic football hooligan brother, Nobby. Separated as children when they were adopted by different families, Nobby lives in the sleepy English fishing…