Latest in Super Bowl ads

The pigskin has officially bounced back. After dicey years in 2017 and 2018, when regular-season ratings declined for NFL regular-season telecasts and even the mighty Super Bowl saw flat ad spending, Sunday’s 54th edition of the big game arrives with a new sense of momentum. Fox sold out its primary ad inventory for…

Walmart didn’t just go big for their first Super Bowl ad, they went out-of-this-world. The big-box retail giant’s commercial for the Super Bowl LIV is a who’s who of intergalactic cinema, featuring some of the most iconic spaceships and characters from sci-fi and beyond. From Sam Jones reprising his role as Flash…

Mr. Peanut, the world’s most famous legume, is dead, according to his longtime employer, Planters. He was 104. The jaunty and jovial pitchman recognized around the globe for his rakish top hat, trusty cane, and eccentric monocle, died during a pre-Super Bowl ad. Fans around the world reacted with social media…

Advertising inventory on Fox’s broadcast of Super Bowl LIV has sold out months before kickoff, with rates nearly 6% higher than the previous edition on CBS. The game is set for February 2 in Miami. While there is no bigger piece of beachfront TV property for advertisers than the Super Bowl, the big game has been…

Looking to keep the NFL momentum going until February, Fox Sports says it has sold about 78% of its total ad inventory for Super Bowl LIV, which will be held in Miami on February 2. Two and a half months before the big game, Fox confirmed having fetched prices in the range of $5.5 million to $5.6 million for a…

Fox’s broadcast of Super Bowl LIV in February will feature an extra 30-second ad in each break, but fewer breaks overall. The game will feature four fewer breaks than recent editions, going from five breaks per quarter to four. The net number of ads, though, will stay the same. It is the first significant shift of the…

Brie Larson takes command in a big way in the new teaser for Captain Marvel. The action-packed spot for the March 8 release from Disney’s Marvel Studios premiered on CBS today late in the first quarter of Super Bowl LIII from Atlanta’s Mercedes-Benz Stadium. Larson is shown in heroic modes that ring a lot of bells for…

What do heroes do when half of the universe vanishes? They certainly don’t move on. That’s the message of the new spot for Avengers: Endgame which premiered on CBS right before the kickoff of Super Bowl LIII at the Mercedes-Benz Stadium in Atlanta. The short-but-not-sweet promo showed Captain America (Chris Evans) and…

In its annual drill-down on Super Bowl advertising, Kantar Media said a 30-second ad on last year’s big game sold for a record $5.235 million, but the firm’s study identifies some possible reasons for concern along with the growing revenue haul. Overall revenue for Super Bowl LII between the Philadelphia Eagles and…

TV news outlets spent the day after the Super Bowl documenting the outrage of Donald Trump supporters over all the Big Game ads that went in for politics. Marketing execs at Budweiser have insisted in interviews that its "Born the Hard Way" ad is not intended to make any kind of political statement about this…

Paramount just took the towel off a brand new Super Bowl spot for its coming Dwayne Johnson-Zac Efron summer comedy Baywatch, a feature adaptation of the 1990s TV series. The movie, directed by Seth Gordon, comes out May 26 on Memorial Day weekend and reunites Johnson with his San Andreas co-star of two summers ago…

A week before the zombie apocalypse blockbuster returns for the final half of its seventh season, The Walking Dead tonight got on the Super Bowl ad field – with a bang. Reminding the millions watching that after today Atlanta Falcons vs. New England Patriots match-up, "football season is over," the short spot showed…