Latest in Super Bowl ads

Fox’s broadcast of Super Bowl LIV in February will feature an extra 30-second ad in each break, but fewer breaks overall. The game will feature four fewer breaks than recent editions, going from five breaks per quarter to four. The net number of ads, though, will stay the same. It is the first significant shift of the…

Brie Larson takes command in a big way in the new teaser for Captain Marvel. The action-packed spot for the March 8 release from Disney’s Marvel Studios premiered on CBS today late in the first quarter of Super Bowl LIII from Atlanta’s Mercedes-Benz Stadium. Larson is shown in heroic modes that ring a lot of bells for…

What do heroes do when half of the universe vanishes? They certainly don’t move on. That’s the message of the new spot for Avengers: Endgame which premiered on CBS right before the kickoff of Super Bowl LIII at the Mercedes-Benz Stadium in Atlanta. The short-but-not-sweet promo showed Captain America (Chris Evans) and…

In its annual drill-down on Super Bowl advertising, Kantar Media said a 30-second ad on last year’s big game sold for a record $5.235 million, but the firm’s study identifies some possible reasons for concern along with the growing revenue haul. Overall revenue for Super Bowl LII between the Philadelphia Eagles and…

TV news outlets spent the day after the Super Bowl documenting the outrage of Donald Trump supporters over all the Big Game ads that went in for politics. Marketing execs at Budweiser have insisted in interviews that its "Born the Hard Way" ad is not intended to make any kind of political statement about this…

Paramount just took the towel off a brand new Super Bowl spot for its coming Dwayne Johnson-Zac Efron summer comedy Baywatch, a feature adaptation of the 1990s TV series. The movie, directed by Seth Gordon, comes out May 26 on Memorial Day weekend and reunites Johnson with his San Andreas co-star of two summers ago…

A week before the zombie apocalypse blockbuster returns for the final half of its seventh season, The Walking Dead tonight got on the Super Bowl ad field – with a bang. Reminding the millions watching that after today Atlanta Falcons vs. New England Patriots match-up, "football season is over," the short spot showed…

20th Century Fox just dropped a new 30-second spot for its psychedelic noir A Cure For Wellness directed by Gore Verbinski. The studio showed a good portion of the first act during a product reel back in December, and it has been holding screenings for fans around the nation. In the psychological horror pic, an…

The first season of Netflix’s Stranger Things was a smash for the streaming service, and it has been mum when Season 2 would return — until now. The streaming service revealed that Season 2 would debut Halloween weekend, using a 30-second spot in the Super Bowl to do it. In the new season, it’s a year after Will's…

The Fate Of The Furious is the eighth Fast & Furious movie and just unveiled a souped-up Super Bowl promo ad that will certainly target the franchise’s key audience on a day like today. The pic opens April 14. Through seven titles, the Fast & Furious franchise has racked up $3.9 billion in global box office. The…

Fueled by “Amazing Grace,” Logan brought out its Super Bowl claws with a new spot today — and the 20th Century Fox pic let the action do the talking. The fast-moving ad showed Hugh Jackman’s mutant in full battle mode as well as Patrick Stewart’s Professor X fighting his own battles and Dafne Keen’s X-23 showing her…

The fifth Transformers movie Transformers: The Last Night is scheduled to open on June 23 promises to bring a greater mythology to the series as the first product of an A-list writers room gathered by Michael Bay to brainstorm sequels and spinoffs. Bay hinted in a letter to fans on late Thursday night that Last Knight …