Latest in Super Bowl ads

UPDATED with more ads Super Bowl LVI is finally upon us, and it feels a lot different than last year’s big game. For starters, SoFi Stadium in LA will be full. A year ago, the game vividly reflected the grueling early phase of Covid, as Tampa Bay’s Raymond James Stadium hosted 24,835 fans, one-third of whom were newly…

Scarlett Johansson and Colin Jost are having their minds read by Amazon Alexa in the tech giant’s latest big-ticket Super Bowl ad. Continuing a run of annual spots featuring Hollywood A-listers (last year’s centered on Michael B. Jordan), this one sees the couple at home using Alexa Routines for various tasks. The…

NBCUniversal has sold out all ad inventory for Super Bowl LVI across NBC, Telemundo and Peacock, with multiple 30-second spots fetching a record $7 million. In announcing the sell-out, the company did not offer an overall average rate per 30 seconds, but several tailwinds have pushed rates up more than 20% over the…

In a video presentation released this afternoon, NBCUniversal executives touted their rare February combo of the Super Bowl and the Winter Olympics while only briefly touching on the “complicated” situation in Beijing. The 80-minute video was shared with media, but there was no question-and-answer opportunity for…

All but a handful of ads on NBC’s Super Bowl next February have been sold, fetching as much as $6.5 million for 30 seconds, according to the latest report from NBCUniversal ad execs. In a conference call with the press today, Dan Lovinger, EVP of ad sales at NBC Sports Group, said fewer than five spots remain…

Personal finance startup Robinhood will run an ad on Sunday’s Super Bowl broadcast on CBS as it looks to repair damage to its reputation from its actions during the GameStop-AMC stock frenzy. (Watch the ad above.) Founded in 2013, Robinhood is a digital investing platform that bills itself as a democratizing force in…

As with many other aspects of Super Bowl Sunday, this year’s advertising game-within-the-game has gone through some dramatic adjustments due to Covid-19. The annual big-tent event on February 7 should still deliver hefty financial returns for CBS, which said this week it has essentially sold out inventory for the game…

Advertising inventory for Super Bowl LV, which CBS will broadcast on February 7, has virtually sold out. ViacomCBS confirmed the status of sales and said a 30-second spot has commanded about $5.5 million, roughly in line with rates for last year’s game. Fox reported $600 million in revenue from Super Bowl LIV…

The pigskin has officially bounced back. After dicey years in 2017 and 2018, when regular-season ratings declined for NFL regular-season telecasts and even the mighty Super Bowl saw flat ad spending, Sunday’s 54th edition of the big game arrives with a new sense of momentum. Fox sold out its primary ad inventory for…

Walmart didn’t just go big for their first Super Bowl ad, they went out-of-this-world. The big-box retail giant’s commercial for the Super Bowl LIV is a who’s who of intergalactic cinema, featuring some of the most iconic spaceships and characters from sci-fi and beyond. From Sam Jones reprising his role as Flash…

Mr. Peanut, the world’s most famous legume, is dead, according to his longtime employer, Planters. He was 104. The jaunty and jovial pitchman recognized around the globe for his rakish top hat, trusty cane, and eccentric monocle, died during a pre-Super Bowl ad. Fans around the world reacted with social media…

Advertising inventory on Fox’s broadcast of Super Bowl LIV has sold out months before kickoff, with rates nearly 6% higher than the previous edition on CBS. The game is set for February 2 in Miami. While there is no bigger piece of beachfront TV property for advertisers than the Super Bowl, the big game has been…