Latest in streaming advertising

Netflix’s landmark entry into ad-supported streaming, which began last November, is off to a “solid” start and will soon bring in at least $3 billion in annual revenue, executives said. “The hardest step is that first step as you’re crawling,” Co-CEO Greg Peters said during the company’s…

Netflix beat forecasts for subscriber gains for the fourth quarter and also edged revenue estimates, but pressure on earnings per share reflected broader challenges in the streaming business. The company added almost 7.7 million subscribers during the fourth quarter, reaching 230.75 million globally…

Netflix, now with advertising to sell, has swooped in to take the traditional CBS slot capping off the traditional broadcast upfront week in May. The streaming giant, which rolled out an advertising tier in November, will host ad buyers at the Paris Theater in New York on May 17. CBS parent Paramount…

Disney + Basic, a cheaper version of the 3-year-old streaming service, has officially gone live. Today’s launch of the $8-a-month offering marks a turning point in the larger streaming race, leaving Apple TV+ — for now — as the only major player without commercial interruptions. When once-and-current…

When Disney launches the ad-supported tier of Disney+ later this week, about one-quarter of current U.S. subscribers are expected to opt for the lower-cost version with ads, according to new research from Kantar. The firm, which conducted an online survey of streaming subscribers in the U.S. from…

Today brings a major milestone in the streaming business, as Netflix introduces its new advertising-backed subscription tier in eight countries. At 9 a.m. PT, the Basic With Ads plan will go live in the U.S., UK, Australia, Japan, Brazil, France, Germany, Italy and South Korea. It has already lit up…

Netflix stock dipped 1% to close the week at $230 a share as debate continued on Wall Street about the financial impact of the company’s embrace of advertising. Basic with Ads, the new subscription tier with four to five minutes of ads per hour of programming, will debut in early November in the U.S…

Netflix’s ad-supported tier will be missing certain series and movie titles at launch, the company conceded today in announcing details about the rollout. Greg Peters, the company’s product chief and chief operating officer, described the number of absent titles as “a very small minority of viewing,&#8221…

Netflix is undercutting Disney+ on price by a dollar a month as it prepares for a landmark expansion into advertising-supported streaming. The company said its new subscription tier, Basic with Ads, will cost $6.99 a month and will launch November 3 in the U.S., more than a month before Disney’s…

Netflix has batted down a report about aggressive moves in its rollout of a cheaper ad-supported tier as “speculation.” The Wall Street Journal, citing unidentified ad buyers who have been meeting with Netflix in recent days, reported that the company plans to charge a CPM (meaning the rate for advertisers to reach…

UPDATED with closing price. After Netflix’s better-than-expected second quarter earnings yesterday, the company’s shares continued their recent upturn as Wall Street analysts took sides on the takeaway from the report. Netflix stock rose more than 7% to close at $216.44 on more than quadruple its normal volume. It has…

The economics of Netflix’s forthcoming ad-supported tier will be more favorable than those of its primary ad-free one, one senior executive indicated during the company’s second-quarter earnings interview. Greg Peters, the company’s head of product and chief operating officer, offered detailed commentary about the…