Latest in Star Wars Battlefront

Disney’s decision to scrap its Infinity console game business is one of the many reasons Electronic Arts shares are soaring about 13% today: The game maker reported last night that sales of Star Wars Battlefront and Star Wars: Galaxy Of Heroes helped it to blast through analysts’ earnings expectations for the first…

You almost never hear anyone talk about a disappointment in a discussion of the revival of the Star Wars franchise. But retailer GameStop did today, telling analysts that there’s been no sign of the Force behind sales of Electronic Arts’ video game Star Wars Battlefront, which was released on November 17. “We had high…

Star Wars: The Force Awakens won’t open until December 18. But this week the public will see the equivalent of a red carpet premiere for a key part of Disney’s effort to build Star Wars Inc. into a commercial force unlike anything Hollywood has ever seen. The entertainment giant will team with toy and merchandise…

It’s been quite the weekend for Star Wars trailers of various sorts, no doubt in part because of the big four-day fan event in Anaheim this weekend focused on the franchise. First there was Thursday’s (really pretty thrilling) teaser for The Force Awakens, which did plenty to awaken the force of fan frenzy for the…