Patricia Röckenwagner has been upped to Chief Brand Officer of STX Entertainment, a newly created role that will oversee all aspects of communications and marketing for the global STX brand, its strategic positioning and the company culture. She will continue to be a key member of STX's leadership team, and will…

What a coup. Pitbull is coming aboard his first film to pen and perform an original song and also lend his voice to one of the key characters in STX’s UglyDolls, the animated film directed by Robert Rodriguez which will launch the company’s family and animation division. The film will be released in 2019. The film…

EXCLUSIVE: Feature film marketing data analytics firm Movio and STX Entertainment are officially partnering after the two worked together on Den of Thieves which used target marketing techniques to optimize the campaign. Den of Thieves, which starred Gerard Butler, cost around $30M and its $25M P&A spend was target…

Filmmaker Robert Rodriguez has mounted an original first-person POV virtual reality action series called The Limit in which Michelle Rodriguez will star. The Limit will premiere on STX's previously announced pay-per-experience VR channel Surreal which launches an app on VR headsets in mid 2018. STXsurreal, the VR…

Will STX Entertainment go public on the Hong Kong Stock Exchange? There’s nothing official yet, but the company has been hinting that it might for the past year as Deadline has reported in past stories. Now, CEO Robert Simonds told the South China Morning Post that it’s a possibility as he completes plans to open an…

EXCLUSIVE: Chinese company Tencent — which entered into a deal with STX Entertainment about seven months ago — and Hong Kong telecom giant PCCW have just become equity investors in STX Entertainment in a play that is seen as lining up partners to grow the company into a major studio à la, Time-Warner. To that end, the…

The addition of Carmen Chang to the STX Entertainment board could strengthen the overseas reach for the innovative, venture capital-backed movie and TV company. Chang is a partner and managing director for Asia (excluding India) for New Enterprise Associates — better known as NEA — one of the largest venture capital…

EXCLUSIVE: Drew Simon has joined STX Entertainment as SVP Production. He had been VP Film at the Mark Gordon Company. Simon joins Robert Simonds’ burgeoning film company as it produces and releases a slate of 12-15 features. The company has been staffing up in recent weeks, bringing in Yahoo’s Kathy Savitt, WME agent…

At today’s Milken Institute Global Conference panel on “Can Hollywood Speak Chinese,” a number of film industry execs who have overcome hurdles and succeeded doing business in China — IM Global founder and CEO Stuart Ford, Relativity founder and CEO Ryan Kavanaugh, STX Entertainment CEO-Chairman Robert Simonds and…

STX Entertainment has just established itself as a force to be reckoned with. The company today officially sealed a deal with China's largest privately held film firm, Huayi Brothers Media Corp, in a three-year pact that begins in 2016 for 12-15 projects per year. Deadline understands the deal is to be structured as a…

EXCLUSIVE: As part of its first slate, Robert Simonds' upstart film and TV studio STX Entertainment, in partnership with Route One Entertainment, has acquired U.S. distribution rights to the Billy Ray-directed The Secret In Their Eyes. The remake of Juan José Campanella's 2009 film stars Chiwetel Ejiofor, Nicole Kidman…

Robert Simonds’ new studio has officially hired Rich Sullivan to serve as Chief Financial Officer, as Deadline first reported in August. Before his run as Deputy Chief Financial Officer at DreamWorks Animation SKG, Sullivan served as VP, Investor Relations at AT&T Corp working on the company’s mergers and acquisitions…