Latest in Rentrak

Frozen, already the all-time animation box-office champ and an Oscar winner, has added another jewel to its icy crown: Rentrak says the Walt Disney Animation feature topped the charts for the first half of 2014 in digital movie purchases and rentals on VOD and electronic sellthrough. Nearly all the other films in the…

The heat is on for Nielsen, which had been feeling pressure from digital upstarts. Fox Television Stations has become the first network owned and operated station group to adopt Rentrak’s Local TV ratings across all of its 28 stations across 18 markets from New York City to Ocala-Gainesville, Fla. In a ringing…

EXCLUSIVE: Rentrak on Sunday will announce that my pal and longtime Hollywood.com movie analyst Paul Dergarabedian will join its team as Senior Media Analyst. Dergarabedian has covered box office for more than 20 years: now he’ll “act as a marketplace expert to offer analysis on results from Rentrak's real-time movie…

Barack Obama won re-election thanks in part to knowing what you watch on television, and his campaign bought that information from some of Hollywood's leading data collectors. As detailed in articles in The Atlantic and the Washington Post, the campaign data-mined audience-viewing habits to zero in on where the most…

LOS ANGELES, Sept. 21, 2012 — Rentrak Corporation, the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced a partnership deal to be the box office information provider to the most respected entertainment industry site, Deadline Hollywood, which has…

LOS ANGELES, Sept. 12, 2012 — Rentrak Corporation and Screen Engine today announced a jointly-developed syndicated product called PostTrak, that will report box office sales figures, audience demographics and the aspects of each title that trigger interest and attendance — all in real time. This new subscription…

Jim Zak, Rentrak Theatrical International’s VP of client services, told me, “It’s a corporate decision.” The movie industry’s definitive box office reporting institution announced late Friday: “Please be advised, Rentrak will not be sending Worldwide Weekend Estimates this weekend.” No mention of the Colorado movie…

Consumers spent $5.65B renting DVDs and Blu-ray discs in 2011, Rentrak says this morning citing data from its Home Video Essentials tracking service. That’s down 3.4% from 2010. But consumer defections from disc rentals appear to be accelerating. In the last three months of the year, rentals were -21.3% from the same…