Latest in RelishMix

If you’re the sort who makes his living swimming in the social-media sea like I do, one form of sport these days is the online battles between big shows to grab fan mindshare and loyalty from each other — particularly as the networks slowly begin to understand that this stuff can make a difference. And nowhere are…

I’ve covered market research, test marketing, advertising, promotions, since the 1980s and every once in a while something comes along to warrant attention. In the early 1990s, it was a little-known company known as Marketcast and a man named Joseph Helfgot who had launched an alternative to the all-powerful (and…