Latest in RealD

RealD has signed separate deals with India's PVR Cinemas and Taiwan's Shin Kong Cinemas as Asia's exhibitors smarten up their tech offerings ahead of the global rollout of Avatar: The Way of Water in mid-December.  Under the deal with PVR, RealD will install its "Ultimate 3D" projection systems in…

Campfire, a startup focused on holographic collaboration tools for the enterprise market, has named Michael V. Lewis as chairman of its board of directors. Lewis in 2003 founded RealD, a visual experience company and digital 3D cinema pioneer, and led it as CEO. The company was acquired in 2016 by Rizvi Traverse…

Wanda Cinema Line Corporation has signed a purchase agreement with RealD to install no less than 100 of their Ultimate Screens across their theater circuits in China over the next two years. Most of the 100 RealD Ultimate Screens will be installed in Wanda Cinema Line's premium cinemas. The first auditoriums to…

Former Studiocanal Head Of Theatrical Distribution UK & Ireland John Trafford-Owen has joined 3D tech outfit RealD as Managing Director of Europe, Middle East, Africa and Russia. Trafford-Owen will be responsible for overseeing sales and marketing in those territories and will report to Travis Reid, Chief Operating…

AMC Theatres has renewed and extended its 3D agreement with RealD through 2024 and will be installing RealD 3D systems in all new-build theaters during the term of the extension. AMC is currently the largest RealD customer domestically with over 3,300 systems, but globally it has more than 4,900 RealD units…

Cinemark has renewed its 3D global agreement with RealD through December 2022. The announcement was made jointly today by Cinemark CEO Mark Zoradi and RealD President of WW Cinema and COO, Travis Reid. Cinemark was an early champion of the 3D format and one of RealD's first major customers when the company launched in…

Lyn Goleby has acquired the non-core distribution business of the UK’s Picturehouse Cinemas Limited as the company moves away from event cinema. The former Managing Director is setting up an as-yet unnamed distribution venture with part of the team from Picturehouse, including Director of Distribution Marc Allenby and…

Global 3D and VFX company RealD and Shanghai Redstar Macalline Pictures Development Co. have signed a deal to add 11 ultra premium auditoriums to its Redstar Macalline Cinemas. This means Redstar will be building a total of 15 "LUXE: A RealD Experience" auditoriums over the next three years across China, following the…

Travis Reid, who was head of distribution at Broad Green Pictures before exiting that company last month, has joined RealD as the 3D company's Chief Operating Officer where he will oversee all operations. Reid is well known in the industry, having held executive positions with exhibition as well as with cinema and…

Wanda Cinema Line Corporation, which has been in business with 3D licensor RealD since 2010, has just committed to equipping 5,600 screens throughout China with RealD’s projection technology. As part of the pact, Wanda will install no less than 4,000 new RealD 3D projection systems during the next four years in their…

The U.S. International Trade Commission has banned the import of certain 3D movie-projection systems that it found to have violated the patents of RealD, one of the leading providers of 3D systems. The Beverly Hills-based RealD has been in a long-running patent-infringement dispute with Sherman Oaks-based Masterimage…

What scared away all but one of the potential bidders in RealD? That’s still unclear, although a new SEC filing from the 3D technology company cites others’ concerns about “perceived risks around consumer appetite for 3D films,” as well as fears that theaters might not renew their deals to license RealD…