Latest in Publicis

With the Winter Olympics set to kick off next week in PyeongChang, South Korea, Discovery has announced a comprehensive measurement offering for advertisers that it calls the first of its kind. The International Olympic Committee and ad giant Publicis Media are official partners with Discovery in the new initiative. Eu…

In a word, yes — which could make them much more formidable when they approach TV networks to negotiate ad rates. Up to now agencies have had mixed thoughts about mergers. The financial advantages, including the ability to cut costs, often are outweighed by the need after a deal to jettison big clients who compete…

UPDATE, 1:00 PM: Looks like it’s a done deal, with an announcement planned for Sunday in Paris, The Wall Street Journal says. The new entity will be called Publicis Omnicom Groupe. The partners’ current CEOs — Omnicom’s John Wren and Publicis’ Maurice Levy — will be co-CEOs. One of the first challenges: sorting…