Marketing trade group Promax, which was formed by TV broadcasters in 1956, is rolling out changes aimed at making its member offerings and industry-facing identity more contemporary and comprehensive. The organization is launching a new digital and theatrical unit, aiming to attract a new membership base of marketing…

Former longtime BET Networks Chairman and CEO Debra Lee will receive PromaxBDA’s 2018 Lifetime Achievement Award, the trade group said today. The news comes less than two weeks after Lee’s stepped down after a long run as chairman and CEO of BET Networks. The award will be bestowed June 14 at the 2018 PromaxBDA…

Referring, somewhat tongue in cheek, to Twitter as “a very particular dark place,” Viacom President Doug Herzog gave his perspective on the recent furor surrounding the announcement that departing-Daily Show host Jon Stewart would be replaced by South African comic Trevor Noah. Describing it more than once as “an…

PromaxBDA, the leading global association for marketing, promotion and design professionals in the entertainment industry, has announced that the company’s former board member Steve Kazanjian has been named president and CEO.  Kazanjian is a Fortune 500 brand marketing executive, who as the former vice president of…

Candidates for recognition in the 2013 PromaxBDA Promotion, Marketing and Design Awards have been given a little extra time to make their case, as the deadline for submissions has been extended to March 12, 2013. Winners will be announced on the final night of the PromaxBDA International Conference at the J.W…

EXCLUSIVE: The 2013 PromaxBDA Promotion, Marketing and Design Awards will be announced on closing night of the PromaxBDA International Conference at the J.W. Marriott at L.A. Live on June 20. The awards are hosted by PromaxBDA, the 10,000 member organization representing marketing professionals in 70 countries. The…

LOS ANGELES – June 12, 2012 – PromaxBDA, the leading global association for marketing, promotion and design professionals in the entertainment industry, today announced that Joe Earley, President, Marketing and Communications, for the Fox Broadcasting Company, has been elected to serve as Co-Chairman of the PromaxBDA…