Latest in Proctor & Gamble

Advertising Up 12.5% For China’s Biggest Broadcaster Foreign and Chinese advertisers will pay about $2.25 billion next year for time on China’s biggest television network CCTV. That’s up roughly 12.5% over 2011. That may seem high compared to the rest of the world which is generally chalking up low single-digit…

Consumer product giant Procter & Gamble has partnered with Walmart for a fourth family friendly 2-hour movie/backdoor pilot to air on NBC as a time buy. The project, Magic Eye, centers on Tyler McFarland (Tony Oller), the captain of the high school football team who is expected to lead his school to victory but must…

EXCLUSIVE: Consumer product giant Procter & Gamble is expanding its initiative for funding family friendly 2-hour movies/backdoor pilots and buying primetime real estate to air them to a second network. After teaming with Walmart for 3 such movies on NBC, P&G has now bought time on Fox for its next family film, which…

We haven't had one of these in a while: a computer virus hit several big corporations today, including Disney and Comcast. No major work disruptions were reported, just annoyance by email boxes overflowing with spam. If you get an email with ‘Here you have’ in the subject line, do not click on the link that alleges to…