Latest in Posttrak

Comscore/Screen Engine’s audience movie-polling service PostTrak is celebrating its 1,000th pic polled this upcoming weekend with a summary of moviegoing stats compiled since its inception seven years ago. And there’s a plethora of illuminating findings, especially: Streaming isn’t crushing moviegoing, with just under…

We received a number of emails this weekend and comments in the box office section about the audience reaction to Disney/Lucasfilm’s Star Wars: The Last Jedi. The sequel earned its third straight A from CinemaScore after The Force Awakens two years ago and last December’s Rogue One. And on ComScore/Screen Engine, Last…

This weekend, Paramount’s Teenage Mutant Ninja Turtles is opening strong with a possible $65M+ three-day haul … and a B CinemaScore. Meanwhile, The Hundred-Foot Journey is opening in fourth place — but with an A CinemaScore from its core audience. And last week, CinemaScore began putting its scores out on Twitter and…

LOS ANGELES, Sept. 12, 2012 — Rentrak Corporation and Screen Engine today announced a jointly-developed syndicated product called PostTrak, that will report box office sales figures, audience demographics and the aspects of each title that trigger interest and attendance — all in real time. This new subscription…