Latest in Political Advertising

Nexstar grew revenue 9.7% for the September quarter to $1.29 billion for the three months ended in September, as the new CW owner cited growth in political advertising, distribution and digital revenue. Sales were shy of forecasts but profit was a beat, jumping to $287 million, or $7.30 a share, from…

Stark political divisions in the U.S. have caused a surge in TV ad spending, with primary races in Ohio, Pennsylvania and other key states pointing to a massive haul in the upcoming fall midterms. One key beneficiary of that influx of cash is Sinclair Broadcast Group, the No. 2 owner of local TV stations in the U.S…

Fox Corp. CEO Lachlan Murdoch sees “a gap in the market for football” that the USFL can exploit when the professional league kicks off its inaugural season on April 16. The new operation controlled by Fox is unrelated to the 1980s iteration (one of whose teams, the New Jersey Generals, was owned by Donald Trump) that…

Nexstar Media Group, the No. 1 owner of local TV stations in the U.S., weathered the absence of political advertising in the fourth quarter to post better-than-expected results. Total revenue of $1.245 billion in the quarter ending December 31 slid almost 10% from the same period in 2020, but it beat Wall Street…

Fox Corp. posted a strong September quarter including a 12% pop in sales to $3.05 billion, beating Wall Street forecasts and fueled by a 17% uptick in ad revenue. It cited continued growth at Tubi, the return of a full schedule of live events at Fox Sports and more scripted programming at Fox Entertainment — all…

Facebook announced plans to resume political, electoral and social issue ads in the U.S. tomorrow, March 4, ending a temporary ban it put in place after the November 2020 — to avoid confusion and abuse amid claims by former President Donald Trump and his supporters that the election had been stolen. The ad ban was a…

Nexstar, the No. 1 owner of local TV stations in the U.S., posted record results in the fourth quarter as political ad spending drove a 25% increase in revenue to nearly $1.4 billion. Political ad spending amounted to $298 million in the quarter ending December 31, out of total TV ad sales of $772 million. The Atlanta…

As Democratic presidential nominee Joe Biden pledged $280 million in TV advertising through the fall, local station owners Nexstar and Sinclair Broadcast Group told Wall Street they expect a record political ad haul. In separate conference calls with Wall Street analysts to discuss second-quarter results, the top two…

Snap founder and CEO Evan Spiegel said Tuesday that it's been really “interesting to watch the U.S. government grapple with the success of a consumer tech company that is headquartered in China," referring to social media powerhouse TikTok, owned by Chinese giant ByteDance. "It's a free market question," Spiegel said…

Fox revenue looked a bit like a fairy tale last quarter – a 44% jump in ad sales even with the coronavirus nipping – but the page turns in the current quarter as company executives anticipate local station advertising will fall 50% year-on-year. The fiscal fourth quarter ending in June will see dips in local auto…

New York Attorney General Letitia James said 46 other attorneys general have joined her antitrust investigation into Facebook, adding more legal firepower to a potential lawsuit. The Federal Trade Commission and the Department of Justice have already opened antitrust investigations. At a Wall Street Journal…

Sinclair Broadcast Group cruised past Wall Street estimates for the political advertising-rich fourth quarter. The company posted total revenue of $893.3 million, up more than 25% from the year-earlier quarter and better than the consensus outlook of analysts, which was a shade less than $880 million. Earnings per…