Latest in podcast upfront

The Interactive Advertising Bureau has released the full schedule for next month’s NewFronts as the showcases return to in-person mode for the first time since 2019. Amazon, Meta, Roku and NBCUniversal are among major presenters returning to the NewFronts. (See full schedule below.) The series of presentations will be…

On the eve of the podcast upfronts, Sirius XM Holdings has created a new ad sales group to encompass the combined resources of SiriusXM, Pandora and Stitcher. The new entity, SXM Media, will handle ad sales across the three audio outlets in radio, streaming music and podcasting. Together, they reach 150 million…

The Interactive Advertising Bureau has slated the NewFronts for May 3 to 6, with Amazon replacing Hulu at the annual week of digital ad pitches. As was the case with last year’s NewFronts, which were pushed to the end of June by the coronavirus pandemic, all presentations this year will be online. The week after the…

The virtual 2021 NewFronts are set for the week of May 3, 2021, according to the Interactive Advertising Bureau, the national trade association for the digital media and marketing industries. IAB also said it’s shifting its audio marketplace, IAB Podcast Upfront, to take place the following week, May 10, to enable…