Latest in PMC

P-MRC Data, a joint venture of Deadline parent Penske Media and MRC, is being rebranded as Luminate. The company powers the Billboard charts and provides data on music sales, consumption and consumer engagement as well as extensive production metadata on TV and film. Clients include virtually all top-tier…

Oscar nominations will be announced bright and early on Tuesday morning beginning at 5:18AM PT. In advance of that the top dog experts in this field from the major Penske Media Corp (PMC) brands of Deadline, Variety, Indiewire, and Gold Derby got together for their latest predictions smackdown in order to give their…

Penske Media has acquired The American Pavilion, the Cannes Film Festival fixture which for over three decades has provided communications, hospitality, media center and a seaside meeting place for global attendees of the Cannes Film Festival. PMC is the parent company of Deadline. The American Pavilion was founded…

Rob Jonas has been named CEO of P-MRC Data, a joint venture of Penske Media and MRC and database of global music and entertainment consumption, behavior and trends, powering the Billboard and Rolling Stone charts. Jonas will be based at the group's Los Angeles headquarters, tasked with unifying and expanding its…

Penske Media Corporation is expanding its presence in the live entertainment space with LA3C, an annual three-day festival celebrating Los Angeles. The inaugural event will take place Dec. 2-4, 2021. The festival's moniker, LA3C, stands for Los Angeles (LA), the Capital of Creativity & Culture (3C). The announcement…

Penske Media Corporation (PMC) has appointed Brooke Jaffe as the company’s Head of Public Affairs and Communications. “I am thrilled to join PMC's world-class team of executives and creative thought leaders in the midst of exciting growth and innovation," said Jaffe. "It will be a privilege to share our brand story…

Big news for Deadline’s parent company PMC. Buckle up: PENSKE MEDIA AND MRC FORM PUBLISHING AND CONTENT VENTURES Newly Established PMRC Will Steward Rolling Stone, The Hollywood Reporter, Variety, Billboard, Vibe and Music Business Worldwide Content Partnership Will Produce Television, Film and Other Formats With Acces…

Penske Media Corp said Thursday that it has made a strategic investment in LDJ Productions, an event management and technical production agency. PMC said the move will diversify its existing portfolio and fuel its ability to further leverage its brands' content with an in-house live media team. Financial terms were…

Deadline and our parent company Penske Media Corporation have launched Hail the Heroes, a thank you initiative to raise funds for Team Rubicon and its efforts around the COVID-19 crisis. Leaders from across PMC's portfolio of media brands have joined with luminaries in the entertainment, fashion, beauty, sports, music…

Penske Media Corporation on Thursday announced plans to launch a new sports business platform called Sportico with veteran sports and entertainment executive Dick Glover as CEO. Glover’s had senior roles at ESPN, ABC, Disney and NASCAR. He was founding CEO of the Funny or Die digital comedy platform and CEO of…

Simon Pagenaud edged Alexander Rossi Sunday in a close finish to win the 103rd Indianapolis 500 at the Indianapolis Motor Speedway. With 13 laps to go, Pagenaud and Rossi traded the lead at least a half-dozen times after a restart with 13 laps remaining. Pagenaud took the lead for good with a lap left and then had to…

Penske Media Corp. has bought a 49% stake in Rolling Stone, giving the company full control of the storied publishing brand. Terms were not disclosed for the deal, which took effect January 22,but was announced today. Along with the online and print magazine, the transaction includes all event and licensing rights, as…