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ViacomCBS CEO Bob Bakish Talks Streaming Growth, Pluto TV Profit, Simon & Schuster Wobble
ViacomCBS's Bob Bakish said he and chair Shari Redstone both bought stock last month in a show of faith that the shares are undervalued and investors to will start acknowledge that, with a few prods.
The company will start breaking out a new financial reporting segment just for direct-to-consumer, which Bakish said…
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ViacomCBS Sales Chief Jo Ann Ross On Unified Upfront, Streaming Push, Appetite For Linear & More
The onset of Covid-19 in March 2020, at the traditional leading edge of TV upfront season, forced an epic scramble for TV networks and advertisers.
The upfronts ended up happening, but in fractured, virtual form. ViacomCBS, just months after merging, decided to stage a two-part pitch, showcasing Viacom’s networks and…
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By Dade Hayes
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ViacomCBS CEO Bob Bakish Says Upfront Is “Very, Very Far Along”
ViacomCBS CEO Bob Bakish said Wednesday of the upfront that "things are very, very far along" in the tortured process long overdue and distorted by the coronavirus.
"We are feeling good about how it is shaping up," he told a BofA virtual media conference Wednesday.
If all goes well, he expects a full slate of…
Pluto TV Adds Four AMC Networks Channels, Including ‘Walking Dead En Español’
Pluto TV, the ad-supported streaming service owned by ViacomCBS, has added four new channels derived from AMC Networks programming, including The Walking Dead en Español.
Effective Friday, the 22-million-plus active viewers of Pluto will get access to the Spanish-language TWD offering, which features early seasons of…
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By Dade Hayes
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ViacomCBS’ OTT Crown Jewel, Pluto TV, Unveils Upgrade, Marketing Blitz
Pluto TV, ViacomCBS’ fast-growing free streaming service and a centerpiece of its evolving OTT strategy, Monday unveiled a major product upgrade and an aggressive marketing campaign.
A new brand identity campaign and the platform’s largest ever consumer marketing campaign will highlight Pluto TV's ease of use…
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