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The onset of Covid-19 in March 2020, at the traditional leading edge of TV upfront season, forced an epic scramble for TV networks and advertisers. The upfronts ended up happening, but in fractured, virtual form. ViacomCBS, just months after merging, decided to stage a two-part pitch, showcasing Viacom’s networks and…

ViacomCBS CEO Bob Bakish said Wednesday of the upfront that "things are very, very far along" in the tortured process long overdue and distorted by the coronavirus. "We are feeling good about how it is shaping up," he told a BofA virtual media conference Wednesday. If all goes well, he expects a full slate of…

Pluto TV, the ad-supported streaming service owned by ViacomCBS, has added four new channels derived from AMC Networks programming, including The Walking Dead en Español. Effective Friday, the 22-million-plus active viewers of Pluto will get access to the Spanish-language TWD offering, which features early seasons of…

Pluto TV, ViacomCBS’ fast-growing free streaming service and a centerpiece of its evolving OTT strategy, Monday unveiled a major product upgrade and an aggressive marketing campaign. A new brand identity campaign and the platform’s largest ever consumer marketing campaign will highlight Pluto TV's ease of use…