Latest in Penske Media

P-MRC Data, a joint venture of Deadline parent Penske Media and MRC, is being rebranded as Luminate. The company powers the Billboard charts and provides data on music sales, consumption and consumer engagement as well as extensive production metadata on TV and film. Clients include virtually all top-tier…

Penske Media subsidiary Rolling Stone has acquired a majority interest in Life is Beautiful, the music, arts and ideas festival held annually in Las Vegas, Nevada. Former Zappos CEO and visionary entrepreneur Tony Hsieh founded the festival in 2013, as part of his vision to transform and revitalize the underserved…

Penske Media Corporation has promoted Brooke Jaffe to Vice President, Public Affairs & Strategy. In her new role, Jaffe will look to help accelerate and grow new and existing businesses across PMC and its portfolio. She will be responsible for driving communications strategies to support PMC and its entire portfolio…

Rob Jonas has been named CEO of P-MRC Data, a joint venture of Penske Media and MRC and database of global music and entertainment consumption, behavior and trends, powering the Billboard and Rolling Stone charts. Jonas will be based at the group's Los Angeles headquarters, tasked with unifying and expanding its…

Penske Media Corporation is expanding its presence in the live entertainment space with LA3C, an annual three-day festival celebrating Los Angeles. The inaugural event will take place Dec. 2-4, 2021. The festival's moniker, LA3C, stands for Los Angeles (LA), the Capital of Creativity & Culture (3C). The announcement…

Deadline parent Penske Media Corp and MRC, which recently formed the PMRC joint venture that includes Variety, Hollywood Reporter, Billboard and Vibe, have formed another joint venture. This one aims to combine their respective data businesses. Here’s the release: PENSKE MEDIA AND MRC FORM DATA JOINT VENTURE Company…

Seasoned executive Paul Rainey has joined Deadline’s parent company, Penske Media Corp., as EVP of Operations and Finance. He will work across PMC’s portfolio of award-winning brands, which also includes Rolling Stone, Variety, Robb Report, SHE Media, ARTnews and WWD. He will be based in the company’s LA office…

Penske Media Corp. has bought a 49% stake in Rolling Stone, giving the company full control of the storied publishing brand. Terms were not disclosed for the deal, which took effect January 22,but was announced today. Along with the online and print magazine, the transaction includes all event and licensing rights, as…

Penske Media Corporation (PMC) today announced its acquisition of ARTnews and Art in America as part of the overall acquisition of Art Media Holdings, LLC, the largest independent art publishing group that also includes The Magazine ANTIQUES and MODERN Magazine. ARTnews, founded in 1902 and winner of over 40 major…

Penske Media Corporation is making a strategic investment in BuzzAngle Music, the company announced today. Founded in 2013, and launched in 2016 by Border City Media founder Jim Lidestri, BuzzAngle provides a state-of-the-art music analytics service that has revolutionized the way businesses analyze music consumption…