Latest in Peloton

Christopher Meloni of TV’s Law & Order: Organized Crime believes the cover-up is often worse than the crime. So it’s not surprising that he’s transposed that philosphy to his workout wear. In another classic Peloton video making the rounds, Meloni is seen working out in the nude, with a strategic blur box covering his…

Peloton is not having a good winter. Fresh off its And Just Like That…commercial with suddenly controversial Chris Noth, an ad which showed him recovering from a TV death caused by his heart attack after a workout, comes a second product placement that’s not going to enhance Peloton’s allure. Already reeling from…

UPDATED with clarification of police involvement: A recent Peloton ad featuring former Sex and the City star Chris Noth was scrubbed from the company’s social media accounts Thursday after a story that included allegations of rape against Noth surfaced. Noth appeared in the first episode of HBO Max’s SATC reboot And Ju…

Call it crisis management with a grin. Exercise equipment maker Peloton, faced with a stock price that slumped on Friday after HBO’s new And Just Like That… tied a major plot twist to its workout cycle, has come back with a winking nod to the episode. On Friday, shares in Peloton fell 5% on twice their normal trading…

SPOILER ALERT: This post describes a key plot detail in Sex and the City revival And Just Like That, which premiered last night on HBO Max. UPDATED with closing stock price. Shares in Peloton fell 5% on twice their normal trading volume to close at $38.51 — but losing ground is not a recent phenomenon for the…

EXCLUSIVE: UTA has signed Emma Lovewell, the fitness pro, dancer and popular senior instructor at Peloton. The agency will rep her in all areas including digital content, endorsements, publishing and podcasting. Lovewell has been at Peloton for the past three years, and currently is a Senior Instructor teaching…

Further solidifying Peloton’s position in the media landscape, its subscription streaming app has become available via Roku in more than 40 million U.S. households. The news of the app deal helped push Roku’s stock up 10% Wednesday to a closing price of $128.39. Peloton shares, which went public in a high-profile IPO…

Comcast's NBCUniversal has unloaded a chunk of Peloton Interactive shares worth $178 million as companies big and small scrutinize their portfolios to raise cash during a time of intense economic uncertainty. The company said in an SEC filing it sold 5.2 million Peloton shares for $34.21 each. It still owns 5.14…

The debut of a new TV show by Kelly Clarkson, a farewell to rocker and reality TV star Eddie Money, and news on the sale of the boyhood home of one of arena rock’s giants made up some of the headlines in the music industry this week. All this as the industry eyed new pots of gold in podcasting and streaming, hi-tech…