Latest in Parrot Analytics

Netflix's Arcane, a League of Legends prequel, is hitting a sweet spot with streaming audiences, according to a just-out report from Parrot Analytics. During the last full week of data (November 13-19), Arcane became the number one digital original series with American audiences, Parrot claims. That means it beat…

According to a new study by CAA and Parrot Analytics, TV shows are a lot more diverse than they were three years ago — and I would hope so considering the slow changes being made by the industry during that time. The study found that the audience demand for diverse U.S. scripted debuts has more than doubled since…

EXCLUSIVE: The Phoebe Waller-Bridge comedy Fleabag enjoyed a massive post-Emmys bump – more than doubling demand in a raft of English-speaking markets including the U.S., UK, New Zealand and Canada. The data, from research firm Parrot Analytics, shows that demand for the British comedy, produced by All3Media-backed…

The global demand on the day of Game of Thrones' 8th season premiere exceeded the global premiere demand of every other TV series – including Game of Thrones' own global season 7 premiere day demand – for any season across all platforms and markets under measurement. Parrot Analytics, a TV content analytics firm…

Netflix controls 71% of the global SVOD market, but newer services like DC Universe have started to gain a bit of traction, according to Parrot Analytics’ 2018 Global Television Demand Report. The research firm compiled data by analyzing what it calls "demand expression platforms," a range of video streaming, social…

During the NATPE Miami international content market and conference today it was revealed that The Walking Dead and Stranger Things were the most in-demand series in the world for 2018, according to Parrot Analytics The global TV analytics firm announced the news during the inaugural Global TV Demand Awards. AMC’s…

Demand for Netflix originals will outpace demand for licensed titles by October 2019, according to new research jointly undertaken by Parrot Analytics and Kagan, the media research unit of S&P Global Market Intelligence. Parrot, a TV analytics firm, and Kagan surveyed overall consumer demand for television content on…

When Netflix executives decided to cancel the Marvel series Daredevil, it turned a blind eye to viewer demand. That’s evident in the latest numbers from Parrot Analytics which reveal that Daredevil ranked fourth last week in viewer demand among all digital originals in the U.S. across all streaming platforms. Demand…

CBS Studios International will join a growing number of entertainment companies that use Parrot Analytics’ data to glean insights into demand for its shows around the world. The studio will pay a subscription fee to tap into the firm’s data platform to evaluate country by country consumer interest in a show like Star T…

As Hollywood adjusts to the rapidly evolving digital landscape, a new study from measurement firm Parrot Analytics seeks to quantify one of the most closely guarded secrets in the streaming world — namely, which shows are most popular. The firm’s Global Television Demand Report measures demand for all digital original…

HBO’s Big Little Lies has been snagging consistent wins on the awards circuit, and also is making big gains among viewers. A Parrot Analytics study analyzed consumer demand for shows that won awards at the 75th Golden Globes over the two weeks around the January 7 ceremony: Master of None, The Marvelous Mrs. Maisel, Fa…

Before the Hollywood Foreign Press Association begins handing out its Golden Globes, the research firm Parrot Analytics decided to weigh in with the most in-demand television showrunners based on the popularity of their shows. The measurement company looked at the various ways U.S. viewers express their demand for…