Latest in Parks Associates

Prime Video has supplanted Netflix as the No. 1 subscription streaming outlet in the U.S. in an annual ranking compiled by research firm Parks Associates. (See full chart below.) The company didn’t disclose its methodology for how it isolates the number of Prime Video subscribers, a metric long…

UPDATED at 3pm PT with additional detail on individual churn patterns. The overall “churn” rate, reflecting how many customers cancel their subscriptions to streaming services, rose to 41% during the first quarter of 2020 from 35% in the same period of 2019. Research firm Parks Associates revealed the statistic…

One of the most bruited-about concepts in the media business is whether — or when — major live telecasts will move entirely online and leave linear television behind. That paradigm shift won’t happen anytime soon, a senior Comcast executive predicted Tuesday, even though the technical solutions exist to make it so…

New research by streaming tracker Parks Associates predicts the amount of revenue lost to piracy and password sharing will increase 38% to $12.5 billion over the next five years. While it is seldom noted publicly by streaming purveyors, about 27% of U.S. broadband households engage in some form of piracy or account…

In an update today of its ranking of subscription OTT services in the U.S., Parks Associates said HBO Now and Starz have entered the top five, trailing only streaming giants Netflix, Amazon and Hulu. Showtime and CBS All Access are now Nos. 7 and 8 on the list, respectively, and the WWE Network has fallen out of the…