Latest in Out Of Home

Nielsen has informed its clients of an “error” in its measurement of out-of-home viewing of sports and other live TV programming, with the issues dating back to September 2020. The out-of-home segment has gained importance as screens have proliferated and cord-cutting continues. Covid shut down bars, restaurants and…

UPDATED at 2:50PM PT with Nielsen restoring previous plan. Nielsen, bowing to pressure from major TV networks, has reversed course and will once again aim to include out-of-home viewership with overall TV ratings starting this fall. “After speaking with many clients and learning more about your specific agreements for…

UPDATED with ViacomCBS response. ViacomCBS joined the chorus of TV networks objecting to Nielsen’s plan to delay plans to include out-of-home viewing in overall ratings reports. "Nielsen's abrupt delay of the long-planned integration of OOH viewing into the national TV currency less than two months before it was…

After further review (as football referees like to say), the TV rating for Super Bowl LIII actually didn’t fall to its lowest point in a decade, according to the newest figures from CBS. The company now puts Sunday’s total audience at 112.7 million viewers, not the 100.7 million tally circulated the day after the…