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Nielsen Reveals 16-Month-Old “Error” In Out-Of-Home Measurement Of Sports And Other Live Event Viewing
Nielsen has informed its clients of an “error” in its measurement of out-of-home viewing of sports and other live TV programming, with the issues dating back to September 2020.
The out-of-home segment has gained importance as screens have proliferated and cord-cutting continues. Covid shut down bars, restaurants and…
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By Dade Hayes
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0 Comments Comment on Nielsen Reveals 16-Month-Old “Error” In Out-Of-Home Measurement Of Sports And Other Live Event Viewing
Nielsen Reverses Course, Will Add Out-Of-Home To National TV Ratings This Fall – Update
UPDATED at 2:50PM PT with Nielsen restoring previous plan. Nielsen, bowing to pressure from major TV networks, has reversed course and will once again aim to include out-of-home viewership with overall TV ratings starting this fall.
“After speaking with many clients and learning more about your specific agreements for…
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By Dade Hayes
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Nielsen Delays Injection Of Out-Of-Home Viewing Into Overall Ratings Data
UPDATED with ViacomCBS response. ViacomCBS joined the chorus of TV networks objecting to Nielsen’s plan to delay plans to include out-of-home viewing in overall ratings reports.
"Nielsen's abrupt delay of the long-planned integration of OOH viewing into the national TV currency less than two months before it was…
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By Dade Hayes
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CBS Tacks On 12M To Super Bowl TV Rating Due To Out-Of-Home Viewing
After further review (as football referees like to say), the TV rating for Super Bowl LIII actually didn’t fall to its lowest point in a decade, according to the newest figures from CBS.
The company now puts Sunday’s total audience at 112.7 million viewers, not the 100.7 million tally circulated the day after the…
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By Dade Hayes
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