The proliferation of streaming and the novelty of the subscription video on demand interface are contributing to paralysis among consumers grappling with too much choice, according to Nielsen’s latest Total Audience Report. Among adult SVOD users, only one third of them report browsing the menu of a streaming service…

Netflix has a new look. The company reached out on Twitter today to announce a new logo animation that will appear before its original programming. The tweet: “SOME PERSONAL NEWS: Starting today there’s a new logo animation before our originals. It shows the spectrum of stories, languages, fans, & creators that make…