Latest in Omnicom

EXCLUSIVE: Ant Farm, among the highest-profile entertainment marketing companies in Hollywood, is shuttering. Deadline hears that the move was announced internally this morning in a meeting called by top brass of Ant Farm’s parent company Omnicom, which told employees that operations would cease in 60 days. We hear…

BREAKING: Warner Bros.’ is betting its $250M million digital media account on a new ad agency as they are in talks to move that portion from Omnicom to Merkle, which is a an agency that focuses on customer relationships. Merkle is owned by the Japanese firm Dentsu. The move would come as the studio tries to line up…

In a word, yes — which could make them much more formidable when they approach TV networks to negotiate ad rates. Up to now agencies have had mixed thoughts about mergers. The financial advantages, including the ability to cut costs, often are outweighed by the need after a deal to jettison big clients who compete…

UPDATE, 1:00 PM: Looks like it’s a done deal, with an announcement planned for Sunday in Paris, The Wall Street Journal says. The new entity will be called Publicis Omnicom Groupe. The partners’ current CEOs — Omnicom’s John Wren and Publicis’ Maurice Levy — will be co-CEOs. One of the first challenges: sorting…