SATURDAY PM UPDATE: Sources tell me that the studios are having difficulty getting their nightly Rentrak numbers. But initial intel is that this back-and-forth North American box office battle for #1 isn’t over yet and may continue until Sunday night. Sony Pictures’ Just Go With It, starring the sometimes funny Adam…

SATURDAY PM/SUNDAY AM: Yes, I went AWOL from Friday night’s North American box office. But can you blame me? With these two pics opening this Super Bowl weekend? UPDATE: So Sony Pictures spinmeisters respond: “Clint Culpepper is one of the most successful executives in this industry. The film over performed. He makes…

SATURDAY PM/SUNDAY AM: The big news this weekend wasn’t just seeing whether domestic grosses were depressed on the post-blizzard East Coast (they weren’t), but also which movies received Oscar bumps given that the Academy Award nominations were announced this past Tuesday (all of them still in theaters). Some like The…

SATURDAY PM/SUNDAY AM: Rentrak is having system issues so box office will be a bit late today. But Paramount was so worried about its No Strings Attached being a stinker that the studio didn’t even bother to give me a pre-release briefing. I don’t necessarily blame them: any movie starring Ashton Kutcher is probably a…

Here’s a red band trailer for No Strings Attached, the Ashton Kutcher-Natalie Portman comedy which Paramount Pictures releases January…